The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal.
1) Eliminating the spread of fake news
The PR industry will play a leading role in eliminating the spread of fake news. Misinformation can be incredibly harmful, and in the age of social media, PR professionals must lead to prevent widespread sharing of fake information. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it.