Guest post by Lexie Lu.
As event professionals know, even the best-planned gathering can fall flat without the right marketing.
To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.
This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event.
Here’s an effective eight-step approach to creating a marketing plan for your event.