Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

Cutting corners saves time but may reduce the quality and thoroughness of the proposal, and so reduce the odds of winning the business. But on the other hand, the extra time spent to make sure the proposal is comprehensive and polished may go completely unnoticed by the prospective client.

If only there was a way to create high-quality proposals quickly.

That was the thought behind Better Proposals, a tool that enables users to develop beautiful, high-impact proposals in minutes. It combines pre-built templates with integrated signature and payment features, and integrates with popular CRM and project management tools to accelerate the development of attractive, professional proposals.

Here’s the story of how Adam Hempenstall and his team turned their vision of faster, easier proposals into an elegant yet practical tool.
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