Guest post by Matt LaClear.
Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours?
Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is. Is it enough to grab the journalist’s attention at first glance?
If you have a well-written, newsworthy subject that is of interest to the recipient, there is a chance it will grab attention. Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!) published.