By Kevin George.
According to recent research from Litmus, 62% of email marketers spend two weeks—or even longer—crafting a single email campaign. And 23% of teams manage up to five emails in production at any given time.
Put another way: email production is anything but fast.
So, when email marketers are faced with high email volumes and tight deadlines, they look to make cuts. The most obvious choice for any team in such situations is to adopt a bare-bones approach in terms of copywriting, design, and coding.
But it’s a risky trade-off that might hurt the engagement and performance of your email campaigns. Neglecting the latest email design trends in an effort to “streamline” your workflow might rob your brand of the standout features that give it an edge.