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Marketing Trends for 2023: Three Big Ones to Know

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Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

Top marketing trends for 2023Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report.
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How to Boost B2B Branding Through Social Media [Infographic]

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A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates.

It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly.

How B2B marketers can boost their brands on social mediaWhat is surprising is how both marketers and the social networks continue to make mistakes and miss opportunities. Here are six noteworthy findings from the infographic below, created by Crestline.

LinkedIn dominates B2B, but its shortcomings leave a competitive opening.

As shown in the infographic, 46% of all social media traffic to B2B websites comes from LinkedIn, and an astounding 80% of social media leads are driven by this platform.

Yet ongoing weaknesses keep this B2B-focused social network from fully capitalizing on its dominant position, and leave openings for competitors (perhaps Twitter; see below). High ad costs drive vendors to other channels; its “stream” is not conversational; there’s no way for members to group their followers; and Sales Navigator doesn’t play nicely with CRM systems.
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The 15 Best Audio and Video Editing Tools

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Revised April 4, 2024
Revised August 16, 2023
Revised August 24, 2022
Revised November 15, 2021
Revised September 18, 2020

According to networking giant Cisco, online video accounted for 63% of all Internet traffic in 2015 and nearly two-thirds in 2022. Online video is popular, effective, and easy to watch on mobile devices.

Best online audio and video editing softwareAs noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Visual and video content will become increasing important.”

Web video is also getting easier and less expensive to produce. Smartphones have largely displaced expensive camcorders as their video quality has improved. And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent.

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