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The B2B Marketing Blog

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

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With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size.

Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year.

Marketing Manager Mindset Report 2023 from Livestorm mention JotformThose are just a few of the findings from the Marketing Manager Mindset Report 2023, recently published by Livestorm, Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Here are seven findings from the report worth highlighting.
[Read more…]

Best Brand Monitoring Tools – At Any Price

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Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks,  microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Best online brand monitoring toolsFortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:

  • What’s your budget? (Obviously.)
  • Do you just want to monitor brand mentions,  or also competitors and possibly industry keyword phrases as well?
  • What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
  • Are you okay with just monitoring brand mentions on social media platforms,  or do want to scan the entire web (news sites, forums, blogs, etc.)?

Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.
[Read more…]

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Seven types of social media marketing toolsSocial media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

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Guest post by Sphoorti Bhandare.

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point.

Combing PR with content marketingYou work with sales, content, SEO, and customer care champions to promote targeted messaging.

Overall, you’re doing the right things.

In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.

Which begs the question: How can you continue to attract and engage targeted buyers?
[Read more…]

The 29 Best Social Media Monitoring Tools

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Revised January 23, 2024
Revised January 12, 2022
Revised October 15, 2020
Revised January 9, 2019

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

However—96% of the people who discuss brands online do not follow those brands’ owned profiles.  That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

Best social media monitoring toolsStandard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

[Read more…]

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