Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking?
Here are six of the most important KPIs that your PR and media relations team should be monitoring.
One of the most critical KPIs your PR department should be tracking is web traffic. This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.