Guest post by Kristie Wright.
Developing a concise, productive, balanced marketing budget
usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations.
Many ecommerce professionals find that their budget planning processes quickly turn into power struggles between members of their team. Some members end up satisfied, while others wind up frustrated and unsure of how best to manage their workflows without adequate funding.
Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets. This post will explain how to allocate a marketing budget in a way that maximizes value and ROI while minimizing operational challenges.