Guest post by Chris Tweten.
Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media.
People praising a product or brand through ratings and reviews increases its credibility and authority. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.
Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. But before diving into the advantages it has for marketers who embrace social proof best practices, here’s a closer look at exactly what social proof is and how it works.