Guest post by Natasha Lane.
Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer.
However, there are certain aspects of it that are generally established. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates.
We all make numerous subconscious decisions when looking at a website. As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. That knowledge can help you design pages that produce the results you’re after.
Here are several ways to use the emotional effects of color to develop more effective landing pages.