The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.
Search guru Hamlet Batista presents a detailed yet concise guide to using Google AdWords data to maximize the ROI of your natural search efforts, by focusing on those terms that convert most effectively rather than merely the phrases with highest monthly search volume.
This clearly written post describes a short process that an SEO practitioner can work through with a client (or internal management) to very efficiently develop a comprehensive list of generic, longtail, alternative, complementary, brand and competitive keywords and variations to prioritize for a website.
Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker by Practical eCommerce
Online marketer Jeff Muendel provides an in-depth review of Wordpot, a free keyword research tool which displays, for any query, both Exact Daily (searches for the exact term) and Total Daily (searches that contain the search term) figures, as well as synonyms, related words, and associated words.
Advanced Keyword Research Tactics by Bruce Clay, Inc.
Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill, Ariel Bardin and Marty Weintraub—on the next steps to take beyond basic keyword research. Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites.
Top 10 Free Keyword Tools by Internet Marketing Blog
As the title of his post suggests, Frank Levert offers brief, informative summaries of his favorite keyword research tools here. While several are familiar to almost anyone who does SEO (the Google Insights for Search, Wordtracker, Trillian), there are a few suprises on the list worth investigating.
The free version of Google’s AdWords keyword tool, once little more than a barely useful toy, has been beefed up to provide the power of the real AdWords keyword tool to non-advertisers. This is one tool that belongs on every SEO pro’s list.
Keyword Research for Search Engine Optimization by Search Engine Watch
Mark Jackson presents a concise yet very helpful process outline for performing basic keyword research, using keyword tools, and analyzing the competitiveness of terms to prioritize your list for SEO efforts.
Free Keyword Research Tools – the Ultimate Guide by Search Engine Journal
Following up on her excellent 5 Tools for Keyword Brainstorming post from the spring of last year, Ann Smarty has compiled here a list that lives up to the title, with tools divided into categories including: synonym search (Thesaurus.com belongs here BTW), competitor analysis, social media, keyword suggestion tools, analytics, and related posts.