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How Your Local Service Business Can Soar with Google’s Algorithm Updates

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Guest post by Chad Crowe.

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

SEO for local service businesses

Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers. This includes the highly-prized Map Pack – the list of three local results that appears above organic search listings. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options. The Map Pack, along with a Google My Business listing, has been a boon for local businesses.

That was until Google updated its algorithm in 2016 and 2017. Google’s Possum update filtered Google My Business listings out of the Map Pack in order to diversify the results (Possum is the nickname given to this update by search engine optimization leaders).

[Read more…]

How to Create an Effective Email Newsletter for Your Business

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Guest post by Prasad Reddy.

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list.

In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

How to create an effective email newsletterThere are many metrics by which to gauge the effectiveness of your newsletter, including:

  • Increased rate of subscribers – measures your reach
  • Open rate of the newsletter – measures the performance of the newsletter content
  • Click-through rate – measures the activity of readers (whether they performed the desired action)
  • Revenue – If the readers make a purchase clicking through email newsletter

How do you improve on each of these metrics or make your newsletter more effective? [Read more…]

Six Essential Time Management Tips for Small Business Sales Success 

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Guest post by Gregg Schwartz.

We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency. Small businesses can often develop a competitive advantage not by price or selection, but by being more efficient and focused than the big companies.

Time management tips for sales prosHere are a few time management tips for your small business sales process:

  • Waste not, want not: Pay rigorous attention to how much time is being wasted every day on non-essential activities. Are you having too many meetings, or too many conference calls? Are you losing too many hours to disorganization or uncertainty or indecision about what to do next? Figure out the root of the problem and then correct it.
  • Make it a habit. Set aside a block of time every single day for making sales calls, prospecting, or doing the unglamorous work of drumming up new business opportunities. If you don’t put it on your calendar, it won’t get done. Make sales a daily ritual. Treat it like a client meeting and schedule it in—after all, your business’s most important client, ultimately, is YOUR business! No one is going to step in and force you to do what needs to be done to get bigger sales results; you have to do it yourself. Whether it’s a simple pen-and-paper to do list or a customized spreadsheet or a more sophisticated CRM system or project management system, you need to find a way to systematically map out your sales prospects and keep updated notes on where each prospect stands in your sales process.

[Read more…]

The Best Number of Experts to Include in an Expert Roundup Post [Infographic]

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A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.

Now the team at Venngage has converted the content of that post into the cool infographic below. In addition, a few more experts have contributed their wisdom to this question:

Best number of experts for an expert roundup postAnne Deeter Gallaher (@AnneDGallaher): I love to read Roundup posts but our time is precious. We work in an age of CPA (continuous partial attention), so to stop a reader long enough to deliver information, I think 3-5 experts and no more than 7 is a meaningful number. When I’m reading posts and see a number in a headline, I immediately decide if I have the time to read 5 or 50 tips, especially on my iPhone. When it’s 50 experts, readers may scroll past the content thinking they don’t have the time to invest in reading a post that long. If you want to be read, a shorter list helps you achieve that.

Rebecca Caroe (@rebeccacaroe): The answer is three. Any more and it takes too long. Any fewer and you don’t have the chance of opinion diversity.

Nirav Dave (@nirav_dave): There is no hard and fast rule about the exact number of experts to include in your expert roundup. What matters most is the value your post provides to your readers. Including experts who have no expertise about the topic is not going to endear you to your readers. Thus, your focus when creating an expert roundup should be on pitching only to those influencers who are most relevant to your topic. Also, while it is true that the higher the number, the better traction you are able to garner from it, it’s better to target a lower number—say 20-35—for a well-curated post that delivers results.

[Read more…]

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