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Six Tips for Encouraging Your Team to Blog

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Guest post by Jill Phillips.

When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently.

How to encourage your team to blogOne of the best solutions to this problem is including your employees in the content marketing strategy. Many companies leverage the power of their employees to produce content on a regular basis. However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time.

You can show your team that contributing to the company blog doesn’t have to be a daunting task. Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program.
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The Four Best Online Education Tools For Business Pros

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Revised January 18, 2017

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today.

Best online education tools for professional trainingFortunately, the range and speed of continuing education tools and resources is greater than ever as well. In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning.

There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Here are four of the most interesting and popular options for keeping up with professional practices or learning new skills.

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The 24 Best Online Writing Tools and Apps

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Revised December 7, 2022
Revised April 17, 2020
Revised November 18, 2019
Revised August 6, 2018

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal.

And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions.

Best Online Writing Tools and AppsThe upshot of all this is that content marketing success relies on great writing. Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner.

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

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Getting Started With Email Marketing Segmentation

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Guest post by Alphonso Sanchez.

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected.

With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.

Getting started with email marketing segmentationFortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.

The Categorization Approach to Email Segmentation

Let’s look at a typical listing of various email sends you may deploy in a given week:

  • Promotional sales email
  • Email showcasing your latest blog posts
  • Announcement about some recent industry or company change

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Your Employees May Be Your Best Untapped Brand Advocates

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Guest post by Liz Greene.

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Employee advocacy programsHinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves:

  • 1% saw increased brand visibility
  • 65% saw improved brand recognition
  • 7% had better brand loyalty

Why? It’s simple.

Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Clients who have meaningful interactions with employees — both online and off — form an emotional connection and a deeper level of trust. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations.

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