What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?
Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing, and their recent webinar highlighting some of the key findings.
The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals. Three of those findings are presented below.
Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group.