Guest post by Natasha Lane.
No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action. Whether it’s as simple as signing up for a newsletter or putting an item in their shopping cart—or as challenging to get them to contact a sales person—your goal is to get them to convert.
The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it.
Here are five of the most effective techniques to boost conversion rates.
1. Use Popups
Ideally, your call to action (CTA)–the content element prompting the user to do what you want them to–should stand out clearly from the content of your site. [Read more…]