Guest post by Sphoorti Bhandare.
As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point.
You work with sales, content, SEO, and customer care champions to promote targeted messaging.
Overall, you’re doing the right things.
In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.
Which begs the question: How can you continue to attract and engage targeted buyers?