Guest post by Sphoorti Bhandare.
As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point.
Overall, you’re doing the right things.
In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.
Which begs the question: How can you continue to attract and engage targeted buyers?