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10 Top AI-Based Tools for Marketing and Sales

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Revised April 3, 2024
Revised February 7, 2024
Revised August 10, 2023

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

Myth #1: AI is going to take my marketing job.

Best AI tools for marketersNot to worry. Though there is more concern today than there was a few years ago, it remains unlikely that AI, machine learning (ML), or a robot will take your marketing job.

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them.

[Read more…]

Six Benefits of Business Process Automation for Your Small Business

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Guest post by Kurt Webber.

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience.

Benefits of business process automationFrom the warehouse to marketing to shipping and receiving, you can automate your business tasks as a way of increasing your bottom line and improving customer satisfaction. Take the redundancy out of your business while improving consistency. Here are half a dozen noteworthy benefits of small business automation plus some useful workflow automation tips.

Scalability as Your Business Grows

Small business owners can hit a wall if they see a sudden rise in orders. A rapid change in demand can put your company at risk if you don’t have the people or resources to fill these orders on the agreed-upon timeline. This can lead to poor customer service and delivery delays, which can damage your company’s reputation over time.

[Read more…]

Thanksgiving: Time for a Gratitude Adjustment

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Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters), it’s easy to feel there isn’t a lot to be thankful for right now.

Thanksgiving 2017 - gratitude adjustment

Image Credit: Sarah Pflug

It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?). The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad.

Is your glass half empty…

Politically, after a presidential race pitting the two most unpopular candidates in polling history against each other, we the people seem divided as seldom before. Each side sees the other as not just misinformed or misguided, but as bad, even hateful.

And it’s not merely the usual partisan divide. [Read more…]

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