Revised April 17, 2020
Revised November 18, 2019
Revised August 6, 2018
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal.
And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions.
The upshot of all this is that content marketing success relies on great writing. Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner.
Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.