Guest post by Eduard Klein.
Slightly more than half of all global enterprises—approximately 61%—are already using big data and analytics. Data-driven insights have become a mainstay among high-performing companies. But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts?
Image credit: Artem Podrez on Pexels
Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot, it’s become clear how essential it is for businesses to establish effective demand generation strategies. Competition has intensified, and companies failing to harness data-driven intelligence are at risk.
What does this mean for your organization? [Read more…]