Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

July 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.” Search engines look at on-site factors to determine relevance, but at external links to gauge authority.

Best SEO Link Building Tips of 2010 (So Far)So how do you get more links, without resorting to spammy or questionable tactics? Find out here in some of the best blog posts and articles about SEO link building of 2010 so far.

Nine Tools for Your Link-Building Toolkit by ClickZ

Julie Batten offers nine key elements to include in a link-building toolkit–such as lists of targeted keywords and directories–to make link-building efforts more efficient and productive.

5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog

In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,” to use LinkedIn to improve your company site’s Pagerank.

Raiding Your Competitor’s Backlinks by Internet Marketing for Business Owners

How to quickly find and replicate backlinks to competitor’s site to improve your site’s search engine ranking.

71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2 by Search Engine Land

For those who have waaaay too much time to spend on link building, Garrett French walks through the URL, on-page and sitewide factors to use in backlink profile analysis. Includes helpful commentary from a range of SEO experts like Eric Enge and Aaron Wall.

The 30-minute-a-day link building plan by iMedia Connection

Another piece from Garret French, this one outlining his recommended link building plan, starting with linkable asset identification: “common linkable assets include webinars, job listing pages, PDFs, blogs, forums, subject matter experts, deals, news, a community participant, contests, podcasts, and free tools.”

Top 100+ Link Building Resources by Vertical Measures Blog

An extensive list of blogs, tools, forums and other resources to assist with link building knowledge and tactics.

Simple tips for improving your website’s links by iMedia Connection

Ramsay Crooks presents guidelines for building quality links as well as low-value link building tactics to avoid.

Another Big Roundup of Link Tools by Search Engine Land

The always brilliant Debra Mastaler presents a helpful list of backlink analysis tools plus mini-reviews of several “non-standard, outside of the box link tools like Smarter Search.

Ultimate Guide to Link Building by Agent SEO

Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.).

Build Links Backwards by Search Engine Journal

Rather than begging for links or hoping your content will appeal to a publisher, Jennifer Van Iderstyne suggests throwing the process into reverse — contacting great sites (blogs, educators, news sites, associations) and asking what type of content they would be interested in linking to.

SEO & Social Media Track: Show Me The Links: Real Life Link Building by Bruce Clay

In this guest post, Dana Lookadoo engagingly live-blogs a session from SMX Seattle featuring tips from several link building experts including Roger Montii (use target searching, don’t rely solely on competitor backlinks), Arnie Kuenn (targeted email requests, content development and promotion), Chris Bennett (infographics), Debra Mastaler (content syndication, guest blogging) and more.

The Art (or Science) of Building Links by Search Engine Watch

In her first post for SEW, Nichola Stott compares link building to expanding one’s professional network: factors like reputation, connections and relevance all matter in both realms.

Google’s Recommendations for Organic Linkbuilding by 10 Golden Rules Internet Marketing Strategy Blog

In this short post, Marc Purtell shares Google’s recommendations for organic link building, which basically come down to: produce quality content.

Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog

This case study puts Google’s linking advice (see post above) to the test. Is great content really all you need?

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54 Responses

  1. Brian 

    Because so many employees are using Enterprise 2.0 applications without permission IT departments are feeling the only solution is to block them all together but they are missing the fact that these applications can also deliver significant business value and by using systems like the ones designed by Palo Alto can help them maximize their employees abilities to utilize these applications without endangering their networks, their recent white paper on has some real solutions to the problems IT departments everywhere are facing.

  2. I like these tools and tips and I am agree with author points and they will really help me in future.

  3. Is lots way to improve PR, but probably best backlinks

  4. Marie 

    Thanks for sharing all these articles. I started using to help me find articles and such for link building. It’s cool because I can search a keyword and get results from multiple places on one page, definitely a time saver. I’m still figuring link building out so these articles should be super helpful.

  5. Thanks for including my SMX liveblogging guest post in your super summary! This is a nice link building resource!

  6. Tom 

    Dana, you’re welcome! Thanks for the great post. That’s one I’ll refer back to – it’s a lot to absorb at once.

  7. How does the CMS program create navigational elements? If editors add, rename, or delete pages, are the menus changed by the program automatically?

  8. Tom 

    Hi Lisa – my understanding is that most CMS’s will handle that. However, handling external links to specific pages when those pages change is a bit trickier. At the very least, a site should include a custom 404 error page to try to help visitors who land on a no-longer-used page URL.

  9. First to thank you for providing a good article on useful information.
    I agree with this: Optimizing a site by using a combination of keywords on the title page, title, text, URL, image alt tags and internal links will help improve the position of a site in search engines but I think it’s really just part of the strategy period. so how is a perfect way, I think Best SEO Link Building Guide, Tips and Tools 2010 provides us, I hope it will be a joint resource nice build!

  10. Excellent resource for the expert and novice alike. I will bookmark this page. I think the up to date 2010 tools will provide anexcellent help for the seo optimization strategy for my own site.

  11. Tom 

    Thanks, glad you found the post helpful!

  12. Hi,

    Finally, for somone who is mad for it when it comes to top tip lists I just had to mention Best SEO Link Building Guides


  13. another great way of developing page rank is to search for blogs that are the do-follow type and post into it hoping that the website owner will let you post it with your website url and put in a nice keyword into the name e.g. “Enrique | SEO in Houston. Hopefully the owner will be kind enough to allow the post 😉

  14. Tom 

    Enrique – it’s critical that the comment also add value to the conversation. Blog owners generally don’t mind giving a bit of link love to a commenter who provides valuable information or furthers the discussion. But commenting solely for the purpose of getting a backlink is comment spam, and most bloggers will tag it as such.

  15. Hi, great job on seo informations. I did not expect this.

  16. jase 

    Thanks for the article, hours of reading ahead !

  17. SEO is very important.
    It is very useful to all websites.

    Thank you for this great information about SEO.
    You did a great job.

  18. Jorgen 

    Wow what a comprehensive list of resources – thanks! :-)

  19. Thanks so much for including my Ultimate Guide to Link Building post in your summary! It’s an honor to be mentioned along with some of the industry’s most foremost authorities on SEO!

  20. Tom 

    No worries Jacob. I don’t take bribes so the only way to get on this list is to earn it. :-) Thanks for the very helpful post! Well worth sharing.

  21. I want to know if anybody can guide me. I am looking for any kind of guidance in optimizing a Google Places website page. I have a client and want to get them being ranked in Google local search. Anybody have any ideas or advice. Many thanks for the beneficial facts.

  22. Tom 

    Hi Raymond – here’s a site to check out, this may help:

  23. I really like:

    The 30-minute-a-day link building plan

    Link building is very important, but it takes a lot of time – so advices on how to limit the time needed is always welcome!

  24. Thanks for all these ressources :)

  25. Nice blog. This is a great list of resources for anyone doing SEO or internet marketing. Thanks for listing everything in one spot.

  26. Thank you for this comprehensive and well digested list. It’s nice when someone with experience is willing to share information from their peers. And good link-building!

  27. Simple yet great tips. Thanks for sharing. Link building may become very difficult unless you know what you’re doing.

  28. Thanks for the comprehensive list. You can always find a good technique browsing through blog posts.

  29. Austin 

    Really nice resource on link-building. It’s a tough thing to do in a good way – thanks!

  30. Excellent resource! Looks of useful and actionable tips here. Thanks for sharing

  31. PeterB 

    All in all you’ve covered a lot of detail which is great,so I thought I would just help you readers with a tip that really Google itself gave.Use videoes lots of them there is a reason why Google bought YouTube.
    To start with if you have no idea how to do this use the free version of Animoto until you know how it works then go for the full paid version.
    To find out more tips on SEO go here Professionelle Suchmaschinenoptimierung

    All the best PeterB

  32. This is a really great list, thanks for sharing!!

  33. Very helpful and insightful information.Excellent resource for Link-Building-Thanks for the good work.

  34. Tom 

    No worries Andreas, thanks for the nice feedback. The 2011 version will be out soon here – stay tuned.

  35. Cheap under£1000 

    Hi really enjoyed residing your post.
    I must admit I stumbled upon it by accident I was actually looking up ubiquity products to improve my wifi reception. When your blog came up. Glad. I decided to have a look. I have just set up my first niche site and am in the process of trying to rank it.loads of good info on your site. I have just put your site on my desktop so I can come back to it for more info.

    So thanks again very helpful

  36. Tom 

    Glad you found it, and thanks for the positive feedback!

  37. This is helpful. The tips and tools talked about in this piece are very popular among professionals. SEO is evolving for successful results via handy strategies & link building forms an integral part of this evolution.

  38. Tom 

    Thanks John! Glad you found this compilation useful.

  39. Are this still recommended with Panda’s?

  40. Tom 

    No, the 2011 version of this post contains better recommendations post-Panda.

  41. According to my point of view through Seo Quality back links are very effective for generating/diverting more traffic such as blog creation, blog commenting, video creation, forum posting, web 2.0 etc.You can also use social media optimization. These back links are very helpful to get rank in your website in google.

  42. Tom 

    Indeed they are, and BTW there is a newer version of link building guidance here:

  43. Great list of SEO tools. But I guess if you have good unique content you don’t have to worry so much about all these tools.

  44. Tom 

    Thanks Austin, but not sure I’d draw quite that conclusion. It’s sort of like the old “If a tree falls in the woods…” question: if you create great content, but no one can find it because it isn’t optimized, is it really great content?

  45. Tom,
    thank you for the interesting list of SEO blogs ! It would be interesting to have an update of this list with all the new SEO blogs, don’t you think ?

  46. Tom 

    Yes Jacky, that would be right here: 23 Expert SEO Link Building Guides and Tools.

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