Search engine optimization (SEO) software is a tough business segment. Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools, but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year.
Yet innovative providers continue to thrive, by simultaneously increasing functionality, simplifying use, and keeping prices reasonable. Rising demand also helps; as the volume of online content has exploded, making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective.
One such SEO tool provider, Netpeak Software, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Though relatively new to the market, the company has already built a base of thousands of users around the globe, including some well-known brand-name clients.