Guest post by Jennifer Kurland.
Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it.
In the live events arena, it takes creativity to create something spectacular. Something that’s never been done before. It requires a collaborative, creative process to create an immersive VR experience without a headset; a habitable pop-up hotel at SXSW; the USA’s first ever interactive, regulation-sized LED court; and win two Guinness Book of World Records.
The creative process is different for everyone. There is no right way to harness it. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Here are a few tips and tricks to help you connect to your creativity.