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Beyond Rankings: UX-Driven SEO for B2B Growth

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Contributed post.

A high search ranking used to be the ultimate goal for B2B marketers. But visibility alone doesn’t guarantee success. If visitors click through and bounce right back, those top positions mean little. Today, what keeps people on your site and converts them into leads is the experience they have once they arrive.

UX-Driven SEO for B2B GrowthUser experience (UX) has quietly become the backbone of modern SEO. Every design choice, page speed improvement, and navigation tweak now plays a role in search performance.

For B2B companies, that means success isn’t just about being found, it’s about being trusted and understood. [Read more…]

Nine+ B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist

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Contributed post.

The ROI Dilemma in 2025

The SEO link building ROI dilemmaYou just okayed a $500 backlink invoice and the same doubt lingers: Will this link pay for itself—and when? More than half of SEO pros confess that link-building ROI is the hardest metric to prove.

Link-building ROI equals revenue from higher rankings and referral traffic minus spend on outreach, content, and vendor fees. In 2025 that math feels brutal: Google’s spam updates erase cheap links overnight, AI-generated pitches swamp inboxes, and B2B sales cycles now drag for quarters, not weeks.

This guide will show you how to:
[Read more…]

Beware the “Generative Engine Optimization” Snake Oil

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Forbes recently reported on a less-than-one-year-old startup focused on “Generative Engine Optimization” (getting your brand or content to appear in AI searches) valued at over $100 million. Can any company that sells a tool which is basically a new twist on traditional SEO tech really be worth that much? Maybe. But there are reasons to be skeptical.

How to optimize your website and brand for AI searchTo be clear, this is not a criticism specifically of Profound, which recently raised $20 million from Kleiner Perkins. The kind of people who can raise and invest sums like that typically do their homework pretty thoroughly. And the founders are clearly pretty smart as well—smart enough to raise Rand Fishkin-level funding.

But there are four big reasons to be skeptical of any magical new tool for generative engine optimization (GEO):

[Read more…]

AI Chatbots vs. Search Engines: The Data Behind the Disruption Debate

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Contributed post.

A comprehensive two-year study by OneLittleWeb analyzing web traffic from April 2023 to March 2025 reveals surprising insights about whether AI chatbots are truly replacing traditional search engines—a question that has kept SEO professionals awake at night since ChatGPT’s explosive debut.

AI chatbots vs. search engines - how use is changingExplosive Growth, But Still David vs. Goliath

The numbers tell a story of remarkable growth with an important caveat. AI chatbots experienced an impressive 80.92% year-over-year increase, jumping from 30.5 billion visits to 55.2 billion visits between April 2024 and March 2025. Meanwhile, search engines saw a marginal 0.51% decline, dropping from 1.87 trillion to 1.86 trillion visits.

However, the scale comparison reveals the real story: [Read more…]

Branded Search Metrics to Start Monitoring

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Guest post by Ann Smarty.

Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations.

Branded search metrics to monitor as consumers start their research with AIOne of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.

Generative AI will not be able to recommend your brand or product unless it knows about them, so being a known brand is the only way to be surfaced by these platforms.

[Read more…]

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