B2B Marketing Blog | Webbiquity - Page 133 of 203

50+ Essential WordPress Website Maintenance Tips [Infographic]

July 25, 2017 by Tom Pick

Guest post by Sudhir Bhushan.

Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. (You could use something else…but why?)

However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created.

Having a website that is not functioning well or is suffering from performance issues could very well get you penalized by Google, resulting in the loss of brand credibility, revenue and the trust of your valuable and loyal customers. If you want to avoid these problems then maintaining your website is extremely crucial.

However, when it comes to maintaining a website, there are many factors that you need to take into consideration. From daily backup of the entire site to security checks, installing and maintaining the best WordPress plugins, reviewing on-page SEO elements, removal of unused plugins and themes, and much more.

[Read more…]

How to Accurately Track Your Website Leads

July 18, 2017 by Tom Pick

Guest post by Matt Cannon.

Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve?

At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking. PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water.

Accurately tracking website leads — phone calls and form submissions — is much more complex and nuanced than one may think. Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

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3 Reasons You Should Be Using VoC to Enhance Customer Experience

July 11, 2017 by Tom Pick

Guest post by Brooke Cade.

Monitoring customer feedback is more important than ever. In the past, word of mouth was fleeting and temporary. Now, with the Internet, it’s easy for a single review to severely damage or ruin a company’s reputation. Negative reviews can tank a product, or even a whole product line, leaving businesses struggling to move inventory. With the permanence and ubiquity of online content, a single person’s comments can inform millions.

There’s an upside, though. It has never been easier to understand and respond to customer needs. Data on what customers really want is easier to collect than ever, and products can be entirely designed around the desires of intended consumers. That’s why Voice of the Customer (VoC) programs are so valuable, and every business that has the infrastructure to do so should implement one. Here are three reasons why.

1) Companies Compete With Customer Experience

In the age of Amazon reviews, customers are more educated than ever about products and services businesses offer, and access to alternatives is only a click away. Many businesses have come to grips with this reality, and the vast majority of companies believe that competition is now waged primarily on the battlefield of customer experience.

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How to Build a B2B Marketing Team

June 27, 2017 by Tom Pick

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element.

Without cash, you don’t have a business. Without people, nothing gets done.

How to build a B2B marketing team Staff planning ensures you have the right people in place at the right time to support forecasted business growth. Hire too slowly and growth is constrained; customer experience may even be negatively impacted. Hire too quickly and cash is burned unnecessarily.

In a post titled What Your First 100 Hires Will Look Like, Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing.

[Read more…]

Three Ways Data Can Improve Your ABM Strategy

June 20, 2017 by Tom Pick

Guest post by Krysta Williams.

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. In fact, according to SiriusDecisions, 60% of companies have unreliable data–meaning only four out of ten companies can execute an effective ABM campaign.

Without consistent, complete, and correct contact data, your marketing team won’t reap the full benefits of your ABM initiatives. Not convinced? Here are three ways accurate data can improve your ABM strategy:
[Read more…]

50+ Essential WordPress Website Maintenance Tips [Infographic]

How to Accurately Track Your Website Leads

3 Reasons You Should Be Using VoC to Enhance Customer Experience

1) Companies Compete With Customer Experience

How to Build a B2B Marketing Team

Three Ways Data Can Improve Your ABM Strategy

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