Guest post by Ryan Gould.
Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices.
With 75% of marketers expecting their marketing technology (martech) budgets to rise in 2017, whether you’re looking for marketing automation, sales/CRM automation, analytics software, or a unique solution that combines all of the above and more in a concise software package, the following checklist should help.
Here are 10 key considerations to keep in mind when evaluating the various software platforms available. [Read more…]