Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts.
Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet?
Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? And measure them? And communicate the business benefits?
Sales prospects have high expectations as well. They need solutions but have limited bandwidth and attention. Content has to be high quality and laser-focused to cut through the noise. How can marketers efficiently meet both buyer expectations and their own corporate objectives?