Guest post by Austin Cline.
The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices.
Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Getting your message in front of the right prospects was often difficult, time-consuming, and expensive.
The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services.
The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.
While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.
Here are 10 B2B digital marketing strategies to help maintain a competitive edge.