Guest post by Nina Petrov.
When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.
Image credit: Torsten Dettlaff on Pexels
With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them.
Without further ado, here are eight vital steps.
1. Identify Your Ideal Recipients
Cold emailing is only effective if you target the right audience. So, do your research.
