Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.
Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!).
Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) to artificial intelligence (perhaps too soon). Here we go…
Content Marketing Trends
Content marketing itself first started emerging a hot trend five years, at the end of 2012. Today, the practice is essentially universal. But these experts and bloggers identified seven specific trends within the realm of content marketing: