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Six Clever Ways to Lead New Visitors Straight into Your Sales Funnel (With Examples)

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Guest post by Natasha Lane.

According to the RAIN Group, 43% of sales leaders say the digital sales cycle has lengthened over the past 12 months. And there are many reasons why this might be the case.

How to lead visitors into sales funnels

Image credit: duiwoy on depositphotos

Consumers aren’t just cutting back spending in several discretionary categories. They’re also doing increasingly more pre-purchase research, resulting in a subtle but noticeable delay in purchase decisions.

The outcome? A more complex path toward getting first-time web visitors into your sales funnel (and nudging them toward a conversion).

[Read more…]

Tackling Conversion Barriers: How to Turn Reluctant Shoppers into Buyers

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Guest post by Natasha Lane.

When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance.

How to turn ecommerce shoppers into buyers

Image credit: Nataliya Vaitkevich on Pexels

Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.

But converting new customers requires more: an in-depth understanding of what motivates people to click that “Buy” button. It also necessitates a comprehension of what deters consumers from converting — especially when they’re on the brink of becoming customers.

[Read more…]

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

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Guest post by Jerusha Carolin.

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention.

Strategies for email marketing personalizationPersonalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers.

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
[Read more…]

Five Ways IoT is Changing the Face of Marketing

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Guest post by Ronita Mohan.

The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing, and is playing a major role in global security.

impact of IoT on marketing

Image credit: Dan LeFebvre on Unsplash

IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years.

Though still in its infancy in the digital marketing world, IoT technology is now common in new residential construction and renovations. It may be only a matter of time before marketing begins to rely heavily on IoT devices for campaigns.

Here are five ways that IoT is already changing how marketing works and how it is improving brand-consumer relations.

[Read more…]

A High-Tech Future for Ecommerce

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By David Gutierrez.

Ecommerce just keeps growing bigger and bigger. What began with a few companies in the 1990s has exploded into a worldwide phenomenon. And yet, even after massive growth in online shopping, it still accounts for a bit less than 10 percent of total retail sales in the U.S.

The high-tech future of ecommerceDespite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. But in this rapidly changing industry, it can be challenging to stay ahead of the game. Innovations are continually expanding the envelope of what’s possible. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon. Here’s how to make sure your company is in the driver’s seat rather than just along for the ride.

Expedited Checkout

Amazon was the first company to pioneer the idea of one-click checkout. For a long time, they’ve had a monopoly on this technology. Now, other ecommerce providers are developing this for themselves. Why is one-click checkout so important? [Read more…]

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