The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.
Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research), the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.
Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. And less than a quarter of those vendors monitor and respond to brand mentions.
So, it’s important to recognize the software companies that actually understand how Twitter works, engage with their followers, and take advantage of the marketing power of this social network. Based on a combination of factors including follower-to-following ratio, brand monitoring, and follower engagement, here are the top 50 content marketing tool providers on Twitter.
(Disclosure: About half of these companies are affiliate partners of Webbiquity, though that was not the deciding factor for inclusion.)
1. AccuRanker
Category: SEO Rank Tracker Tools
Followers: 2,680
Following: 2,062
Website
Note: AccuRanker is in a class by itself. Not only are favorable brand mentions acknowledged from the brand account on Twitter, but also frequently by individual employees on their own accounts.
2. Agorapulse
Category: Social Media Management Tools
Followers: 10,788
Following: 8,341
3. ViralStat
Category: Web Analytics Tools
Followers: 2,801
Following: 2,569
Website
4. Social Searcher
Category: Reputation Management & Social Search Tools
Followers: 940
Following: 1,958
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5. SEO PowerSuite
Category: All-in-One SEO Tool Suites
Followers: 10,800
Following: 3,124
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6. Unbounce
Category: Landing Page & Form Builders for CRO
Followers: 80,364
Following: 26,034
Website
7. AWeber
Category: Email Marketing Tools
Followers: 34,440
Following: 11,022
Website
8. Digimind
Category: Social Media Monitoring Tools
Followers: 7,633
Following: 2,653
Website
9. Leadpages
Category: Landing Page & Form Builders for CRO
Followers: 31,087
Following: 11,261
Website
10. Typeform
Category: Landing Page & Form Builders for CRO
Followers: 27,227
Following: 10,795
Website
11. Sendible
Category: Social Media Management Tools
Followers: 15,408
Following: 8,191
Website
12. Serpstat
Category: All-in-One SEO Tool Suites
Followers: 2,507
Following: 1,429
Website
13. Pitchbox
Category: Influencer Marketing Tools
Followers: 4,515
Following: 3,046
Website
14. SpyFu
Category: Keyword Research Tools
Followers: 5,927
Following: 4,741
Website
15. FollowUpThen
Category: Email Marketing Tools
Followers: 2,780
Following: 2,384
Website
16. Loomly
Category: Social Media Management Tools
Followers: 2,614
Following: 2,311
17. Flow-e
Category: Email Marketing Tools
Followers: 4,787
Following: 4,332
Website
18. Lucky Orange
Category: Landing Page & Form Builders for CRO
Followers: 12,326
Following: 12,071
Website
19. Outgrow.co
Category: Social Media Campaign Builders
Followers: 2,684
Following: 2,789
Website
20. HeyOrca
Category: Social Media Management Tools
Followers: 3,712
Following: 3,844
Website
21. TimeCamp
Category: Project Management Tools
Followers: 5,913
Following: 6,426
Website
22. SalesHandy
Category: Email Marketing Tools
Followers: 1,682
Following: 1,838
Website
23. Touchstone
Category: Email Marketing Tools
Followers: 1,197
Following: 1,743
Website
24. Plannable
Category: Social Media Management Tools
Followers: 1,534
Following: 2,423
Website
25. JotUrl
Category: Landing Page & Form Builders for CRO
Followers: 2,187
Following: 4,431
Website
26. SEMrush
Category: Keyword Research Tools
Followers: 102,445
Following: 12,266
Website
27. Base CRM (now Zendesk Sell)
Category: Social CRM Tools
Followers: 6,803
Following: 1,817
Website
28. Keen IO
Category: Web Analytics Tools
Followers: 29,366
Following: 8,236
Website
29. Kapost
Category: Content Marketing, SMO, & Marketing Performance Management Tools
Followers: 7,625
Following: 2,524
Website
30. Power Banner by StoreYa
Category: Web Design Tools
Followers: 1,220
Following: 499
Website
31. Rival IQ
Category: Competitive Intelligence & Benchmarking Tools
Followers: 5,226
Following: 2,893
Website
32. Mixmax
Category: Email Marketing Tools
Followers: 4,264
Following: 2,623
Website
33. Oktopost
Category: Social Media Management Tools
Followers: 4,326
Following: 2,690
Website
34. ProProfs Chat
Category: Customer Service & Customer Engagement Platforms
Followers: 5,522
Following: 3,583
Website
35. Tweet Binder
Category: Twitter Marketing Tools
Followers: 7,449
Following: 4,837
Website
36. MavSocial
Category: Social Media Management Tools
Followers: 25,793
Following: 18,450
Website
37. MindMeister
Category: Project Management Tools
Followers: 23,102
Following: 18,600
Website
38. CanIRank
Category: Keyword Research Tools
Followers: 3,426
Following: 2,869
Website
39. TabSite
Category: Facebook Marketing Tools
Followers: 7,460
Following: 7,432
Website
40. Social Warfare
Category: WordPress Plugins
Followers: 12,633
Following: 13,853
Website
41. Delivra
Category: Email Marketing Tools
Followers: 2,404
Following: 2,635
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42. easel.ly
Category: Infographic Creation Tools & Services
Followers: 5,789
Following: 6,346
Website
43. Social Animal
Category: Content Planning & Research Tools
Followers: 669
Following: 1,367
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44. Kontentino
Category: Social Media Management Tools
Followers: 293
Following: 412
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45. Ribbet
Category: Photo Editing Tools
Followers: 3,619
Following: 8
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46. Snappa
Category: Visual Content Creation Tools
Followers: 5,538
Following: 4,134
Website
47. Icon Finder
Category: Web Design Tools
Followers: 26,622
Following: 3,341
Website
48. Instapage
Category: Landing Page & Form Builders for CRO
Followers: 36,613
Following: 87
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49. Supermetrics
Category: Web Analytics Tools
Followers: 4,795
Following: 87
Website
50. Cold Turkey
Category: Personal Productivity Tools
Followers: 589
Following: 19
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