The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.
Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research), the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.
Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers.
Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. And less than a quarter of those vendors monitor and respond to brand mentions.
So, it’s important to recognize the software companies that actually understand how Twitter works, engage with their followers, and take advantage of the marketing power of this social network. Based on a combination of factors including follower-to-following ratio, brand monitoring, and follower engagement, here are the top 50 content marketing tool providers on Twitter.