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Six Lessons Learned from High-Performing Lean Teams

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Guest post by Jon Terry.

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. At the team level, Lean helps teams and the individuals within them optimize their efforts toward the creation of value. Lean helps teams stay focused on goals, with the agility to respond to changes in the market.

Lessons from high-performing lean project teamsWe’re fascinated by the incredible transformations that teams undergo as they adopt Lean—and the tangible business results that follow.

What Do High Performers Have in Common?

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. We compiled the data into the Lean Business Report, in which we told the story of how the Lean movement is spreading across and transforming some of the world’s largest organizations—often, one high-performing team at a time.

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The Anatomy of a Top-Notch E-commerce Website [Infographic]

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Guest post by James Patterson.

More than two decades have passed since the first e-commerce transaction took place in 1994, when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.

How to design an ecommerce websiteFast track to today, when e-commerce is a booming industry. According to industry estimates, the number of e-commerce companies around the world that buy and sell products online now approaching three million.

That’s a lot of competition among businesses to reach customers via their websites. With e-commerce, customers no longer have to travel to brick-and-mortar shops to buy products or services from their favorite store. Instead, the store provides everything that their customers online, and delivers it to the customer’s dooor.

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Three Crucial Classes of Marketing Analytics Tools

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The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

Three top types of marketing analytics toolsBroadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information:

  • Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?
  • Competitive benchmarking: How do your results compare, across channels, to those of key competitors? What’s your “share of web” and how is that changing over time?
  • Performance: Which content or channel is having the biggest impact? How are your campaigns performing relative to similar past efforts or to expectations? What kind of returns are you generating on your content marketing investments?
  • Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? What should be doing more of, less of, or differently?

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools.
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You’re Wasting Your Time on Social Media

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Guest post by Francesco Montesanto.

At some point today, a social media marketer is going to get fired.

Are you wasting your time on social media?The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. And if they do, it’ll mostly be for all the wrong reasons.

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GDPR and Marketing – What You Need To Know

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Guest post by Ben Abbott.

We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. This stems from the fact that customers really don’t have any sort of insight into how their data is being manipulated, so GDPR is here to fix all that.

As of May 25th, 2018, a new set of laws in the EU started to take effect, and these laws are forcing marketers to significantly alter their disclosure practices (and in some cases, their business ethics) in order to avoid some pretty hefty fines. Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. They’re also required to be transparent about any potential data breaches, and let the customer know if their information has been compromised.

Who is Affected By GDPR?

What marketers need to know about GDPRThe main purpose of GDPR is to force businesses to take better care of their customers’ data, and this means the regulation will have the most profound effect on those that are tasked with handling customers’ information the most—marketers. GDPR is definitely something worth talking to a legal specialist about, but if you just want the gist of it, read on:

The first point is obvious: you can no longer simply assume that a person wants to be contacted and give them the option to opt out of your notifications. After GDPR, such practices count as a violation you will have to pay a fine for.

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