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Four Major Obstacles Every Digital Marketing Agency Faces Today

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Guest post by Raul Harman.

Statistics show that digital marketing is one of the fastest growing industries.

Challenges for digital marketing agenciesHowever, its rapid evolution has created numerous challenges for smaller digital marketing agencies. Attracting and retaining new clients, hiring aspiring digital marketers, and maintaining a competitive edge in the overcrowded online landscape is more challenging than ever.

Here are four of the major problems digital marketing agencies face and how to overcome them.

Attracting New Clients

As the number of competitors (competent or fly by night) increases, getting in front of the right audiences and articulating competitive differentiation have become two of the greatest challenges for digital marketing agencies. [Read more…]

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The Seven Best Ways to Increase Social Media Engagement for Your Business

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Guest post by Elmira Assiyeva.

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

So, how do you get your audience to comment on your social media posts? How do you earn those retweets and shares? How do you spark your social media engagement?

It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. But there is a lot you can do to increase your social media engagement. To help you better connect with your audience and improve your social media effectiveness, here are seven ways you can increase social media engagement.

But first, just to clarify our definitions, what exactly is social media engagement?

What is Social Media Engagement?

What is social media engagement?

Image credit: Sprout Social

Social media engagement isn’t simply about garnering a few more likes and shares from customers on social media. It is more about building a long-term relationship that requires dedication, willingness to adapt, and the commitment to provide a superior and consistent customer experience over the long term.

Here’s how to spark, build and maintain a high level of engagement across social media platforms.
[Read more…]

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Marketing Technology Buy The Book

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With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help,  from ideation and research through production, promotion, and analytics.

Ultimate Guide to Content Marketing Software - coverSo it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? That’s where The Comprehensive Guide to Content Marketing Software, a new 377-page ebook now available on Amazon, comes in.

With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix) to make all the pieces work  together.

[Read more…]

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

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For most of corporate history, most companies haven’t really wanted to hear from their customers.

Not that the opinions of buyers didn’t matter; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success.

How to wreck customer experienceBut—as long as things were going reasonably well, they didn’t go out of their way to solicit feedback. Actually, they made it quite difficult. Prior to widespread Internet adoption, it often took the investigative skills of Sherlock Holmes combined with the determination of Oprah Winfrey to even find an address or phone number for a corporate “customer opinion” department.

Actually reaching a human being was even more challenging. Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual.

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Website Hosting, Coding and Conversion Best Practices for Small Business

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Guest post by Riya Sander.

Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business. Running on different types of servers can mean varied results in speed, giving you different site speed and user experience at different times.

Small business website conversion best practicesIt can also leave you paying premium hosting fees during your business downtime, such as the wee early morning hours. Unless your business is online 24 hours a day and running in different time zones, you may not be getting the most out of premium web hosting rates.

What is a small business owner to do? To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site. Choosing between the seemingly endless list of optimization options and deciding which areas to focus on and choices to make for your business can be difficult.

[Read more…]

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