Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users, and half are older than 25.
Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.