Contributed post.
A comprehensive two-year study by OneLittleWeb analyzing web traffic from April 2023 to March 2025 reveals surprising insights about whether AI chatbots are truly replacing traditional search engines—a question that has kept SEO professionals awake at night since ChatGPT’s explosive debut.
Explosive Growth, But Still David vs. Goliath
The numbers tell a story of remarkable growth with an important caveat. AI chatbots experienced an impressive 80.92% year-over-year increase, jumping from 30.5 billion visits to 55.2 billion visits between April 2024 and March 2025. Meanwhile, search engines saw a marginal 0.51% decline, dropping from 1.87 trillion to 1.86 trillion visits.
However, the scale comparison reveals the real story: [Read more…]