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AI Chatbots vs. Search Engines: The Data Behind the Disruption Debate

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Contributed post.

A comprehensive two-year study by OneLittleWeb analyzing web traffic from April 2023 to March 2025 reveals surprising insights about whether AI chatbots are truly replacing traditional search engines—a question that has kept SEO professionals awake at night since ChatGPT’s explosive debut.

AI chatbots vs. search engines - how use is changingExplosive Growth, But Still David vs. Goliath

The numbers tell a story of remarkable growth with an important caveat. AI chatbots experienced an impressive 80.92% year-over-year increase, jumping from 30.5 billion visits to 55.2 billion visits between April 2024 and March 2025. Meanwhile, search engines saw a marginal 0.51% decline, dropping from 1.87 trillion to 1.86 trillion visits.

However, the scale comparison reveals the real story: [Read more…]

Branded Search Metrics to Start Monitoring

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Guest post by Ann Smarty.

Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations.

Branded search metrics to monitor as consumers start their research with AIOne of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.

Generative AI will not be able to recommend your brand or product unless it knows about them, so being a known brand is the only way to be surfaced by these platforms.

[Read more…]

And Now for Something Completely Different: MarketingTech.AI

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According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey, 69% are excited about it; 14% are worried; and 17% are both excited and worried.

Marti, the mascot of MarketingTech.AI

Marti, the MarketingTech. AI mascot

It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement. Seeing that, I started compiling a list of AI marketing tools a few months and listing them on this page.

It quickly became clear that wasn’t going to scale; the universe of AI-based marketing tools (or older tools that have now had AI features added) is just growing too fast.

[Read more…]

The Ripple Effect: How Payment Delays Disrupt Business From The Inside Out

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Contributed post.

Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations.

The ripple of effect of client payment delays

Image credit: Microsoft Stock Images

When that consistency falters, it puts pressure on every aspect of the organization.

Cash Flow Tension Impacts Daily Decisions

Unpaid invoices can quickly restrict your ability to operate efficiently. Without timely revenue, even routine expenses such as payroll, rent, and inventory restocking become difficult to manage. [Read more…]

How To Achieve SEO Goals: Proven Techniques for Success In 2025

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Contributed post.

Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking.

How to achieve SEO goals in 2025 - nine proven tactics

Image credit: ThisIsEngineering on Pexels

The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Here’s a look at how to achieve SEO goals and elevate your online presence.
[Read more…]

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