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Five Tips for Creating Memorable Corporate Events

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Guest post by Paul Campbell.

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Tips for planning a memorable corporate eventCorporate events are opportunities for  companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

However, planning a corporate event is a challenging, complex undertaking. Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems, session content and speakers, data collection, and security.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

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When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision.

Though direct mail has been around since the days of the Sears catalog and the Pony Express, it remains a popular and profitable marketing channel for many types of businesses. It’s flexible, allows precise targeting, and is one of the least costly marketing tactics other than email.

Michael McCarthyBut while direct mail is effective, it’s often not efficient. In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes.

Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. So he did something InkIt logoabout it. Here’s his story.

The Product

Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion.

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Four Ways to Provide Effective Customer Service for B2B Customers

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By David Gutierrez.

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Effective B2B customer serviceFor the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting.

Additionally, B2B customers tend to be a part of your customer base for much longer, so it’s important that your business can provide the right solutions to their needs for an extended period, and even grow the relationship through new products and services over time.

Here are four specific ways B2B firms can optimize their approach to customer service.
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Conversational AI: Simplifying Customer Experience in the Digital Age

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Guest post by Kavya Hemachander.

“Ok Google, find coffee shops near me.”

Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey.

Conversational intelligence simplifies customer experienceThe number of people choosing speech-based assistants is growing because of the latter’s highly personalized behavior. In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences.

Why opt for Conversational AI?

Customers today are smarter and have less tolerance for generic messages. Thanks to the advent of AI technology, smarter machines are leading to smarter conversations. They can collect feedback in ways that don’t damage the customer experience.

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The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData

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If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

But if you work in a large organization that needs to keep tens of millions of files synchronized, across offices in different cities or even different countries, running different operating systems (Windows, Mac, various flavors of Unix)—you need something much more powerful.

Aba El HaddiThat’s the type of challenge Aba El Haddi has been working on his entire career. He founded EnduraData in 2006 to enable healthcare firms, government agencies, and other types of enterprises to securely share and sync files among offices and data centers across the globe.

The company’s EDpCloud solution prevents data loss, keeps data available to legitimate users and processes, safe from prying eyes and malicious actors, reduces EnduraData Logocosts, and provides an up-to-date backup for rapid disaster recovery.

Here’s the EnduraData story.
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