Posts Tagged ‘WordPress Tips’
12 (of the) Best WordPress Guides and Plugin Reviews of 2011
Monday, January 30th, 2012WordPress is not only the most popular blogging platform, but is increasingly becoming a leading website content management system (CMS) as well.
Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities.
How did WordPress emerge as the leading blog platform? What are some techniques, beyond the obvious, for search-optimizing WordPress content? Which plugins are the most popular / useful / vital? Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year.
WordPress Guides and Commentary
How did WordPress win? by majordojo
***** 5 STARS
Byrne Reese—former Product Manager of Movable Type and TypePad and employee at Six Apart, now a Partner at Endevver, a Movable Type and Melody consulting company—dissects the strategy used by WordPress to become the dominant blogging platform, in order to “see what lessons can be learned from WordPress so that others seeking to build a successful product can learn from it.” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments.
Web Traffic Tracking Alternatives to Google Analytics by uber.la
John McElhenney provides helpful reviews of three simple and free alternatives to Google Analytics for tracking WordPress site metrics: JetPack Site Stats, Wassup Plug-in and Widget (which provides real-time stats including how many visitors are on your site or blog at any given moment) and Gaug.es (another real-time tool, which works on any website).
WordPress SEO – 10 Essential Actions by WP Blog Talk
Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization.
WordPress Plugin Compilations and Reviews
90+ WordPress CMS Themes and Plugins by Tripwire Magazine
Contending that “It’s actually pretty easy to turn WordPress into a CMS if you are using the right WordPress CMS Themes,” Dustin Betonio showcases a huge collection of “the best plugins and (premium WordPress) themes to turn WordPress into a CMS and build a professional website fast.”
Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor
Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g., the Flexi-Pages widget for adding sub-menu navigation and Mass Edit Pages for WordPress for making small changes to a large number of pages at once).
14 WordPress Plugins Worth Considering by JT Pedersen
JT Pedersen provides a short list of his favorite plugins for personal and corporate (non-ecommerce) blogs, including both popular favorites (the AddThis Social Bookmarking Widget, BackUpWordPress) and some interesting but lesser-known add-ons (Twitter Mentions as Comments, and WP Smush.it to improve load times).
11 WordPress Plugins You’ve Gotta Have by Social Media Today
Writing that he gets the opportunity to work with a lot of different plugins, and that “Every once in a while I’ll come across a new one that is just amazing and I wonder how I ever blogged without it,” Zubin Kutar shares his favorites including Google XML Sitemaps (also on my list of must-haves) and Contact Form 7 (“Probably the easiest to use contact form available” according to Zubin).
8 Excellent WordPress SEO Plugins by Six Revisions
Matt Krautstrunk offers list of “top-notch WordPress plugins for SEO to improve your WordPress site’s search engine rankings,” among them SEO Rank Reporter, All in One SEO Pack (another of my personal favorites), SEO Friendly Image (automatically updates images with alt and title attributes) and SEO Smart Links.
33 WordPress Plugins To Power Up Your Comment Section by 1stwebdesigner
Dainis Graveris presents 33 plugins to “power up and evolve comment form possibilities and security,” including Disqus, WP Ajax Edit Comments, Comment Rating and Twitter Avatars in Comments. The English is a little rough but the list is fantastic.
20 Great WordPress Plugins by Online Income Teacher
***** 5 STARS
Once you get past the spammy blog title and the annoying pop-up, Matt Smith has put together an outstanding list of plugins to perform a wide variety of tasks, from the Ackuna Language Translation Plugin (which, as the name implies, allows readers to translate your posts into many different languages) to Google Analytics Dashboard (which lets you quickly check on your GA stats without logging into GA) to Sharebar, a plugin that keeps social sharing buttons visible while visitors scroll down through your content.
15 Essential WordPress Plugins (Presentation) by Mykl Roventine
In the presentation from the Minnesota Blogger Conference, Mykl Roventine (one of the smartest WordPress gurus I know personally) presents 15 of the best WordPress plugins that meet his strict criteria: he’s used it (or someone he trusts has0: it solves a specific problem; it doesn’t hog resources and degrade performance; it’s supported; easy to use and configure; and free (in most cases).
Blog Technology: Most Downloaded WordPress Plugins by Marketing Technology with @iamreff
John Refford lists the top 15 WordPress plugins in order of popularity. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list.
The 4 Critical Elements of an Effective Business Website
Tuesday, October 25th, 2011The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner.
It’s like planning a large event or party in your home. If you had a noisy furnace, an unfinished bathroom, or paint peeling on your eaves, you’d want to take care of those issues before you send out invitations. Your website similarly has to be in great shape before you “invite” visitors to it through optimization.
Four key elements of designing an effective business website are:
- • Technology (Platform)
- • Graphic Design
- • Information Architecture
- • Content
Technology
The first decision is the technology, or platform, the site will be built on. The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver, to hosted content management systems (CMS) options, to free platforms like WordPress. Among the key considerations to keep in mind when selecting a platform are:
Capabilities—will the platform support the sophistication of your design? Do you need extra features, like a built-in CRM system, the ability to easily integrate with external systems, create secure areas of the site, or manage ecommerce transactions?
Usability—does the platform make it easy for non-technical users to add or update content? Is it easy to add new pages and even entire new sections to the site?
Search engine friendliness—does the platform or tool produce clean, W3C-vaild underlying code? Is it easy to add meta tags and customize page URLs? Most modern CMS systems are relatively search-friendly, but this is a critical component for optimization, so do some investigation to make sure the platform you select is strong in this area. One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores).
Scalability—will the platform chosen support the planned size and complexity of your website, as well as providing room for growth?
Mobility—though website visits from smart phones and tablets currently accounts for only seven percent of online traffic worldwide, that figure is expected to grow rapidly. Make sure your chosen platform can serve up an optimized experience on both desktop and mobile devices (and automatically detect the visitor’s device) without a separate mobile development effort.
Make this decision carefully as you will be essentially “stuck” with your chosen platform until you reach a point where you need to redesign your site—depending on your industry and growth rate, generally two to five years. Avoid obscure platforms that force you to rely on a single consultant or agency for support.
Graphic Design
Effects Like Transparency and Typography Can Enhance Website Design
Though design considerations are often subjective, two key questions to ask when developing the overall look and feel of your website (fonts, colors, images and other design elements) are:
- • Does the design reflect the “personality” of our brand (e.g. bold, conservative, leading-edge, safe, sophisticated, intelligent, friendly)?
- • Will the design appeal to our target audience?
Special effects such as texture, transparency, typography and motion can enhance a design and provide a distinctive look—but these should be used carefully to enhance the user experience, not simply to “dress up” the site in ways that don’t help the user, or worse, that make the site seem complex and confusing.
Information Architecture
Possibly the most critical element of website design, this is the “map” of your site: what information will be included, where, and how different areas of information be connected. And the single most important consideration in developing your information architecture is your audiences: your website shouldn’t be about what information you want to provide, but rather about what information your key audiences want and need in order to engage with you.
The primary audience for most business websites is sales prospects. To determine their needs, first identify them as precisely as possible by title, role, industry and other attributes. Then put yourself in their shoes: why are they looking for information? What are their burning issues? What information do they need when they come to your site—at different stages in their buying process? How can you help move them through that process, and convert them into identifiable leads?
Secondary audiences may include existing customers, prospective employment candidates, investors, analysts (industry or financial), partners, and the media. Most of these groups are likely to have some information needs in common with your sales prospects, as well as some unique needs. Make sure your site meets the information needs of these audiences without detracting from the prospective buyer experience.
The output of this stage of the design process is an information architecture map, which may look something like this:
This information architecture map also serves as a guide for scoping out the work required to create the new site; establishing priorities; collecting any required images or website assets; and assigning content to writers.
Content
Content should be developed using two primary guides: the information architecture map (what to write), and keyword research (how to write it). Keyword research helps to identify the specific phrases your prospects most commonly use when searching for your types of products and/or services, as well to determine which terms have the best potential for optimization.
Knowing the keywords and topics, writers should be able to develop content that answers the five key questions every business website needs to address:
- • Who are you?
- • What do you sell?
- • Who do you sell to?
- • Why are you the best?
- • How do I buy from you?
Once you’ve designed and developed a site that uses a search-friendly platform, is designed and written with your key audiences in mind, and answers the questions and potential concerns of your sales prospects , you have a site truly worth optimizing as the core of your web presence.
Review: Six Small Business CMS and Web Marketing Systems
Monday, August 29th, 2011What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married” to the platform you choose for as long as your current site is up.
Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.) expertise on staff, and 3) want to be able to maintain their own web content (adding new pages, text and images) over time, without needing to learn web coding skills.
“Free” CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. All require some level of technical expertise, and Joomla and Drupal particularly have steep learning curves. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. For businesses looking beyond “free” tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors.
Keep in mind that all of these tools impose some design limitations; if you need a truly custom look and feel like these sites, your only option is to hire a professional web design and development firm. But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs.
CMS Only
These platforms offer website building and content management tools with hosting, but no “extras.” If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration.
Pricing: $150-$600 per year ($12-$50 per month)
Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. The learning curve is far less daunting than most free CMS alternatives, and a strength of the tool is its mobile support. For anyone looking for an inexpensive, easy-to-use, basic website building and management tool, Squarespace is definitely worth consideration.
UPDATE: After closer examination, SquareSpace is not worthy of consideration, due to weaknesses in search engine optimization, specifically:
- • Custom meta title tags for high-level pages are limited to 50 characters (even the most conservative SEOs recommend 65 characters for the title tag).
- • Meta title tags inside a section (e.g., “blog”) will always begin with the section name. You can customize the section name, but you can’t override the fact the all-important first few characters of every page title in that section will contain it.
- • You can’t create custom meta description tags (!) which are essential in “selling the click.”
- • The people behind SquareSpace seem to lack understanding of how SEO works. True, manipulative tactics don’t work, but solid, white hat SEO is essential to getting a website ranked highly. Their information is both inaccurate and offensive to legitimate SEO professionals.
$240-$1200/year ($20-$100 per month)
Like the other tools listed here, LightCMS is low-cost, easy to use, search-optimized and provides tools like a forms builder. What sets it apart is better design flexibility than most of the alternatives, calendar tools and built-in ecommerce functionality. For developers and agencies, LightCMS also offers one of the most attractive partner programs. Considering all of its features, LightCMS is another shortlist-worthy tool for basic website creation, particularly for smaller B2C companies who want an easy-to-manage online store.
$300 per year ($25 per month)
Another website building option that includes extras like ecommerce functionality with credit card processing, and nightly backups. The site is a bit cheesy, but the functionality of the tool is solid. Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS, but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). Still, for smaller consumer marketers who want to run an online store in addition to their basic website, this is worth a look.
Web Marketing Platforms
These suites combine CMS functionality with additional web marketing applications to provide more than just a website, but a complete online marketing software system.
$480 per year ($40 per month)
Business Catalyst combines the features of the products above—a CMS, forms builder, and ecommerce tools—with email marketing functionality and a basic CRM system. It provides respectable design flexibility and support for mobile devices. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. The catch? Business Catalyst isn’t sold directly to users, only through web developers and agencies (though there are ways around this).
$2,400/year ($200 per month)
Genoo is a solid, easy to use tool, very strong on email marketing / marketing automation. It offers some of the best built-in SEO tools of any of these packages. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. This is ideal for midsized companies with at least moderately sophisticated internal marketing resources who are already using a separate CRM system and are ready to graduate from hosted email marketing services. Genoo’s offering includes training on how to use its lead-nurturing capabilities.
$1,800/year ($150 per month)
This is a complete web marketing package for smaller, non-ecommerce businesses. It provides a robust CMS for a website and blog along with native CRM, email marketing, and forms-building tools, as well as comprehensive strategy guidance for making all of the pieces work together. The ePROneur package uniquely combines hosting, software, services and strategy to help companies with limited resources effectively generate leads and revenue online. The web marketing resources section of the company’s website also offers a wealth of free strategic and tactical web marketing information.
Any of the alternatives above can help small to midsize companies cost-effectively build and manage their web presence with no IT infrastructure and limited technical expertise. The key from there is to choose a platform whose strengths match up with your business type and needs. And also to investigate multiple options to determine which tool, and company, you are most comfortable working with.
FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
Thursday, February 10th, 2011WordPress is no longer just the leading blog platform, but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress: it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.
Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year.
WordPress Themes and Plugins
31 Websites Where To Find Free HQ WordPress Themes by W3Mag
The English is broken but the list of free template sources, like Wp Mojo, eBlog Templates and ThemeLab is excellent.
20 Excellent Free WordPress 3.0 Themes by Blogfreakz
Another excellent selection of free themes, including Heliumified which has a nice Apple-like look and feel.
10 Free WordPress Themes for Small Businesses by American Express OPEN Forum
Zachary Sniderman highlights 10 interesting free themes, along with recommendations on how each could be used and optimized.
32 Essential WordPress Plugins I Use…And You Don’t! by Andy Beal
An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool.
25 Top WordPress Plugins You Should Know About by Ask WordPress Girl
Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites” for SEO, feeds, forms, security, Twitter and more.
WordPress SEO
10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap
Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog.
8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro
Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog.
WordPress Tips, Techniques and Hacks
How I Create and Manage A WordPress Website by Graywolf’s SEO Blog
Michael Wolf likes to use WordPress to create “magazine or newspaper style site(s)…(because) it’s easier to administer, easier to get writers to upload and format their own content, and it has RSS and other social tools built in or that can be integrated very easily with plugins,” and in this post explains his process for setting up a WordPress site from keyword research and “evergreen” content to design and backups.
The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog
***** 5 Stars
A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu.
5 Things You Didn’t Know You Could Do with WordPress by Let’s Do It!
Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.
Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing
If you want to make it easy for readers to share your blog posts socially—but find social media sharing tools such as ShareThis overkill because of the overwhelming number of options they present—here are simple code snippets to create custom sharing buttons for the most popular social networking sites.
35+ Most Essential WordPress Tricks and Hacks by Artatm
Ever wondered how to insert some standard text after each post? Automatically display each post’s word count? Number your comments, or make author comments stand out? Learn how to do all of that and more in this outstanding list of WordPress tricks, categorized into Post Hacks, Comment Hacks, Tags,categories and Archives hacks, Search hacks and Other General Hacks.
Should a Blog be Part of Your Corporate Website or Stand on Its Own?
Monday, August 30th, 2010Okay, so you understand the benefits of business blogs, and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog?
There are five common options:
Free hosting on a blogging platform site. The URL would look something like mycompanyblog.wordpress.com or mycompanyblog.blogspot.com. This option should never be used for a corporate or business blog. Free blogging platforms are fine for hosting personal blogs where there is no justification for spending money and no expectation of generating any business leads, sales or income. For business however, such platforms are an unprofessional setting, offer limited functionality, and provide very little SEO benefit.
Hosting on a corporate website using the site’s CMS tool. Many corporate websites are built on content management system (CMS) platforms such as Joomla, Drupal or DotNetNuke. These and several other open source and commercial CMS platforms offer built-in blog creation functionality. The advantages of this approach are:
- • All SEO authority (via inbound links) accrues to your corporate website, because the blog is just another section of the site. This is valuable because blog posts are often more effective “link bait” than typical website copy (“About Us,” product/service descriptions, etc.).
- • Your internal (or agency) staff, who may at different times write content for both the company blog and corporate website, have only one content creation tool to learn.
- • The blog has the same “look and feel” as the rest of the site, supporting corporate branding.
- • Whether viewing the blog or regular product/service content, visitors never leave your site.
- • Most CMS plaforms will easily accommodate multiple-author corporate blogs. They can also support multiple blogs (e.g. a widget industry blog and a widget maintenance blog)—though the common look/feel and top-level domain name make it difficult to clearly separate these.
The primary disadvantages of the CMS approach are that the blog is very clearly “the corporate blog”—it has no independence or personality of its own—and that CMS tools often lack the rich functionality and plugins that blogging platforms such as WordPress offer (e.g. subscribe to posts by email, quick polls, automatic XML sitemap maintenance, etc.).
Hosting on an existing corporate site using WordPress. This option assumes that your corporate website is built in something other than WordPress (e.g. on an open source, commercial or proprietary web CMS platform), and that you’ll be installing WordPress just to power the blog. This approach shares many of the advantages of using the underlying CMS to build the blog (SEO links, visitor are kept on the site, multi-author blogs are supported) and does away with some of the shortcomings: first, since the blog template is separate from the website template, it’s easy to give the blog its own personality, consistent with but separate from the rest of the corporate site. Second, unlike most CMS platforms, WordPress has an active developer community contributing special-purpose plugins to continually expand and enhance its functionality.
However, this approach has its own drawbacks. For one, it requires installation and setup of the WordPress blogging and MySQL database management software–not a terribly difficult task, but not one for technophobic to be sure. Where this really becomes complicated is in a multi-blog scenario (again, such as separate industry news and technical / how-to blogs), since each blog requires its own WordPress and MySQL installation. For another, functions that are often provided seamlessly by a dedicated WordPress host (see the separate blog and website hosting option below), such as nightly database backups and WordPress version upgrades, have to configured separately for a self-hosted WordPress installation. In other words, you’ll definitely need knowledgeable IT support for this option.
Hosting both a blog and website on WordPress. This is definitely an option to consider if you are just developing the website for a new organization or rebuilding the website for an existing enterprise. It offers all of the advantages of a WordPress blog while giving IT only a single platform to manage and users only a single CMS tool to learn. Though originally developed as a blogging platform, WordPress has evolved over the years into a respectably capable full CMS option for relatively small, simple websites–with or without a blog.
The downside is that WordPress isn’t suitable for large, complex websites or those requiring customer web application functionality, at least not without some highly involved development effort. For midsize to large enterprise sites, or even smaller company sites requiring specialized functionality, it’s often simpler to develop the non-blog portions of the website using another tool and treating the blog separately. Which brings us to the final option:
Separate blog and website hosting. With this alternative, a blog is treated completely separately from the main company website development platform, hosting arrangements and underlying technology. Regardless of how or where the main website is hosted, the blog is generally hosted with a dedicated WordPress host such as HostGator, Bluehost or JustHost. (Disclosure: I do use JustHost for my personal blog hosting, but I have absolutely no financial relationship with any of these companies.) The advantages of this approach are:
- • The blog can not only have its own “personality” separate from the corporate website, but even its own search-friendly domain name (e.g. widget-industry-news.com).
- • Related to the point above, your company can potentially get an extra spot on the first page of the search engines for specific core search terms. The search engines will generally display any specific website no more than twice (e.g. the home page and one interior page) on the first page of search results. Having a related blog with a separate top-level domain name gives you the opportunity to snare a third spot on the home page for certain search phrases very closely aligned with your business.
- • The blog can easily have its own look and feel, carrying over selected elements of corporate branding (e.g. colors, logo) without having exactly the same look and navigation structure.
- • There’s no burden on the corporate IT group. Setup is easy and maintenance is usually handled automatically by the host for a nominal annual fee. This frees your IT group to focus on more important things, and it means you don’t have to wait for or rely on IT to install new features, add authors, add new pages or perform pretty much any other function on the blog.
- • Authors can write blog posts, add comments, install or update plugins, and perform virtually any other function on the blog from any Internet connection. This may or not be true for your corporate website, depending on the platform used and security settings. In large companies (and many midsized organizations as well), a VPN connection or other software is often needed for corporate site editing access.
- • Separate hosting supports both a single blog with multiple authors and multi-blog scenarios. Managing multiple external blogs will increase costs (though many hosts offer discounts for multi-site hosting packages) but also provide more opportunity for search presence (e.g. in addition to your corporate site, you may own blogs like widget-industry-news.com, widget-maintenance-tips.com, etc.).
Disadvantages:
- • You’ll incur extra hosting and domain name registration fees, generally running $80-120 per year per blog. That’s not a huge outlay, but something to consider.
- • Your SEO authority will be split, with one set of links pointing to your corporate website and a different set pointing to your blog.
In the final analysis, there is no single perfect answer for all organizations to the question posed in the title of this post. There are benefits and drawbacks to each approach. The best advice is: consider the specifics of your situation and relative advantages and disadvantages of each approach before deciding on the optimal hosting arrangement for your blog.
Other helpful information on this topic:
Location? Location? Location? by SEO Inc Blog
Business Blog: separate domain or on your website by Better Business Blogging
Blog: On Site vs. Off Site – SEO Advantages by WebProWorld (forum)
