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And Now for Something Completely Different: MarketingTech.AI

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According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey, 69% are excited about it; 14% are worried; and 17% are both excited and worried.

Marti, the mascot of MarketingTech.AI

Marti, the MarketingTech. AI mascot

It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement. Seeing that, I started compiling a list of AI marketing tools a few months and listing them on this page.

It quickly became clear that wasn’t going to scale; the universe of AI-based marketing tools (or older tools that have now had AI features added) is just growing too fast.

[Read more…]

The Ripple Effect: How Payment Delays Disrupt Business From The Inside Out

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Contributed post.

Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations.

The ripple of effect of client payment delays

Image credit: Microsoft Stock Images

When that consistency falters, it puts pressure on every aspect of the organization.

Cash Flow Tension Impacts Daily Decisions

Unpaid invoices can quickly restrict your ability to operate efficiently. Without timely revenue, even routine expenses such as payroll, rent, and inventory restocking become difficult to manage. [Read more…]

How To Achieve SEO Goals: Proven Techniques for Success In 2025

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Contributed post.

Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking.

How to achieve SEO goals in 2025 - nine proven tactics

Image credit: ThisIsEngineering on Pexels

The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Here’s a look at how to achieve SEO goals and elevate your online presence.
[Read more…]

Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

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Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.

How WPO helps optimize brand presence for AI search

Image credit: Emilia Stefania Costeiu on Pexels

There’s widespread concern today over the impact of artificial intelligence (AI) on search engine optimization (SEO). Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? How do we get our website cited as a source in ChatGPT queries or Perplexity content creation?

[Read more…]

How to Create an Informative FAQ For Your WordPress Blog

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Guest post by Ann Smarty.

For a few years now, we’ve watched Google focusing on better understanding and answering users’ questions. Google has started giving (what it views as) the best answers additional exposure in search, suggest related questions, and try to answer questions in various visual ways (i.e., knowledge graph and carousels).

How to create an FAQ page on a WordPress blog

Image credit: Pixabay on Pexels

So, providing the most complete and useful answer to your audience’s questions will help you achieve more search visibility, more clicks and more brand awareness.

People ask all kinds of questions online every second: if you are able to answer them instantly on your blog, you win! Answer specific questions, answer various slightly different questions: provide useful actionable answers, become THE resource.

[Read more…]

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