Guest post by Emily Johnson.
Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.
Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings.
What is an Email Marketing Audit?
An email audit is extensive examination of email marketing processes to evaluate their effectiveness. In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. It identifies any problems and enables you to remove them quickly.