Guest post by Bibi Lauri Raven.
Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business.
One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.
Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.