Guest post by Nick Rojas.
Blockchain technology has made waves in the worlds of technology and finance for several years, and improved the global supply chain, but it’s only recently that it has begun to attract interest from other sectors as well. One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact.
However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overnight. Learn more about blockchain and its probable impact on marketing so you can stay ahead of the curve.
How Does Blockchain Work?
To understand the effects of blockchain technology on the marketing world, it is necessary to know a little about what blockchain is and how it functions. Blockchain acts as a digital ledger for recording transactions, which are usually made with tokens of a given cryptocurrency. However, blockchain is unlike other digital records in that it does not store all transaction information in a central location such as a server bank.