B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Branding Your Company – Communication is at the Core

by

Contributed post.

Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name.

business branding requires effective communicationEvery company must focus efforts into the vision it evokes. Customers and prospects should have a general idea of what the business is about. What are they achieving? What is their content? Who do they sell to? For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

Highlight impeccable customer service through branding

Ideally, target audiences will feel loyalty and a sense of security about their favorite brands. To build brand consistency, businesses should strive to achieve the same level of quality, time after time. As one component in branding a company, it is vital to look at how you can create incredible customer experiences and provide excellent customer service.

[Read more…]

11 Proven Lead Magnet Ideas for Building Your Email List

by

Guest post by Priyanka Desai.

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry.

lead generation ideas to build your email listTo attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing.

What is a lead magnet?

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook, checklist, video, or a pre-recorded webinar series.

[Read more…]

Digital Marketing Disruption: Why the Status Quo is Dangerous

by

Contributed post.

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Digital marketing disruption and how to embrace changeCovid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year. To keep afloat, many have turned to digital marketing and also diversified their products and services.

For example, auto dealerships have turned to e-commerce to sell cars rather than relying on physical locations alone. Restaurants started offering delivery and takeaway services when previously they’ve relied on customers dining inside.

[Read more…]

Recent Posts

Categories