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Global Trends Shaping Marketing in 2025

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Contributed post.

Why 2025 Feels Like a Turning Point

If 2023 was the year of wild experimentation, and 2024 was about finding balance, then 2025 feels like the moment it all clicks. Strategy, creativity, and technology are no longer running on separate tracks they’re converging.

Global marketing trends for 2025Marketing is shifting faster than most brands can catch their breath, and the ground beneath us keeps moving. From AI’s growing influence to the way people now search, from fractured cultural identities to rising calls for transparency, the rules of the game are changing.

Growth Division, a growth marketing agency working with start-ups, recently shared insights into how high-growth companies are adapting to this new reality. What emerges is a picture of seven powerful forces shaping the future of marketing. The thread connecting them all? [Read more…]

Fostering Innovation: Why You Need It and How to Get More of It

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Guest post.

Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster.

How to increase innovation within your business

Image credit: Pixabay on Pexels

Innovation is built into our way of life. From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities, innovation is the cornerstone of wealth creation.

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers.

[Read more…]

12 Effective Product Launch Email Ideas for Better Performance

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Guest post by Flavia Silipo.

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Product launch email ideas to increase salesThis causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.

Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers.

[Read more…]

Will Clubhouse be the Next Apple?

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Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons.

Clubhouse app iPhone screen

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms.

As of late March 2020, the iPhone app had been downloaded more than three million times. An Android version is in the works.

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. Audience members can “raise their hands” to be invited to speak.

[Read more…]

How Marketing Strategy Helps To Engage With Loyal Customers

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Guest post by Hardik Oza.

According to Forbes, it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base.

Marketing strategies to build customer loyalty

Image credit: Photo Bruce Mars on Pexels

Your marketing strategies should be developed to help establish better connections with your audience. Companies that are focused on building and maintaining a loyal customer base, and actively engage with customers, are more successful. A well-executed customer engagement strategy can foster brand growth and loyal customers.

The key is to focus on value creation rather than revenue extraction. Assess your potential customers’ needs to enhance customer engagement. Develop a deep understanding of customers in order to anticipate their needs. [Read more…]

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