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24 Enlightening Email Marketing Marketing Stats [Infographic]

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Guest post by Johan Boles.

As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.

Convert website visitors to email subscribers - OptinmonsterThankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to get the highest ROI for your marketing dollars. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. With these kinds of returns, it’s no surprise that email marketing is continually the most effective digital marketing strategy, and outranks SEO, PPC, social media, and content marketing.

Email marketing does much more than make occasional sales. It’s impact spreads to other vital facets of your business. It helps foster customer engagement and company loyalty, solidify brand awareness, and create personalized experiences your subscribers crave.

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The 24 Best Email Marketing Tools

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Revised September 3, 2024
Revised November 20, 2023
Revised August 8, 2022
Revised August 26, 2021
Revised October 14, 2020

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Best email marketing toolsAccording to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.

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