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Eight Tools to Grow on Instagram During the COVID-19 Outbreak

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Guest post by Tom Siani.

The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment.

Tools to grow your Instagram following

Image credit: Patrick Tomasso on Unsplash

Want to not merely maintain but actually grow your business during the coronavirus slowdown? Are you using efficient Instagram tools to boost your sales?

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you.

Coronavirus pandemic and economic downturn

The rapid spread of COVID-19 has caused an unprecedented economic crisis. As of this writing, more than 3.1 million people are infected worldwide.

[Read more…]

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Seven types of social media marketing toolsSocial media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]

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