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How to Create an AI-Optimized Brand

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Guest post by Ann Smarty.

AI platforms are changing organic findability channels, whether marketing pros want to believe it or not.

How to build an AI-optimized brandYes, the fundamentals are there: You need to be relevant, earn authority (backlinks), and make sure your site is easily crawlable.

But the priorities are shifting.

Just a few years ago, becoming a brand (named entity) was also “a best practice,” but it was almost optional. You could create a niche site, find your long-tail queries with low “difficulty,” and quickly start getting search traffic.

[Read more…]

Key B2B Marketing Trends to Follow in 2025 and Beyond

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Guest post by Chris Bretschger.

Every year, businesses face increasingly challenging obstacles in their efforts to establish brand recognition. Industry competition continues to grow, customer needs evolve, and new technologies are regularly released that completely shift how marketing teams design and execute their campaigns.

Image credit: Artem Podrez on Pexels

For progressive B2B companies, learning how to adapt to these changes can be a critical factor for ensuring long-term business growth. As we move deeper into 2025, several trends in the B2B marketing space are worth noting to help companies connect more effectively with their audience.

This post delves into some of these key trends and how businesses are reacting to them to stay ahead of the curve.
[Read more…]

How to Create Problem-Solving Content that Converts

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Guest post by Ann Smarty.

Content marketing has changed a lot over the years. In fact, the biggest change has happened over the past three years when most websites lost from 30% to 60% of traffic.

How to create problem-solving content for AI searchThe loss of clicks has been happening for about a decade now, driven by organic search turning into answer engines: featured snippets, “People Also Ask”, Knowledge-Graph-driven quick answers – all of those features were giving searchers quick answers they came for, removing the need for clicks.

Other organic channels, mostly social media platforms, like Facebook and Twitter/X, have been focusing on keeping users on their platforms, limiting the visibility of posts containing external links. Newer platforms like TikTok and Instagram haven’t offered any opportunities for clickable links in updates.

[Read more…]

Six Clever Ways to Lead New Visitors Straight into Your Sales Funnel (With Examples)

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Guest post by Natasha Lane.

According to the RAIN Group, 43% of sales leaders say the digital sales cycle has lengthened over the past 12 months. And there are many reasons why this might be the case.

How to lead visitors into sales funnels

Image credit: duiwoy on depositphotos

Consumers aren’t just cutting back spending in several discretionary categories. They’re also doing increasingly more pre-purchase research, resulting in a subtle but noticeable delay in purchase decisions.

The outcome? A more complex path toward getting first-time web visitors into your sales funnel (and nudging them toward a conversion).

[Read more…]

SaaS Video Marketing Trends: What Actually Works in 2025

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Guest post by Andrew Crichton.

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data.

SaaS Video Marketing Trends

Image credit: Kenny Eliason on Unsplash

Here’s just a tiny bit of that data:

  • Visitors spend 260% more time on web pages with videos.
  • The average person watches 3.5 hours of video daily.
  • 73% of consumers prefer to learn about products and services with short videos.
  • 96% of marketers say videos improve user understanding of their products.

But SaaS is a unique vertical, and typical video marketing rules don’t always apply. [Read more…]

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