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10 Creative Ways to Use Videos for B2B Marketing

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Guest post by Jean-Christophe Bouglé.

Stuck on how to make your B2B marketing videos stand out? No worries! In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

1. Animated Storytelling

Using animated storytelling for B2B video marketingAnimated storytelling is a fun and imaginative way to share ideas in B2B marketing. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content.

By using colorful visuals, lively characters, and creative scenarios, companies can make their messages more engaging and easy to understand. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

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Three Types of Blog Posts That Will Bring You More Traffic

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Guest post by Ann Smarty.

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. However…

Types of blog posts that will drive instant traffic

Image credit: Fikret tozak on Unsplash

After writing hundreds of posts, I’ve identified three types of content that consistently bring in hundreds of visitors within a week of it getting published (no waiting until Google ranks it #1—you’ll know right away). I’ve included the following with each type of post:

  • What it is
  • Example
  • Why it works
  • How to write one

So you can not only understand why it works but also do it yourself.

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How Business Blogs Can Use Reddit for Creative Content Strategy

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Guest post by Ann Smarty.

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as:

  • writers’ block!
  • limited time and resources
  • lack of creativity
  • no theme/focus
  • not appealing to the target audience
How to use Reddit to develop a creative content strategy

Image credit: Brett Jordan on Unsplash

Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. We can achieve business goals with blogging!”

Despite these obstacles, businesses from across industries are blogging. According to recent research, roughly 65% on consumer businesses and 69% of B2B companies have active blogs.

Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

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Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Content and social media marketing reports 2023Those are among the findings from a trio of this year’s best research reports, from WordPress VIP, Hootsuite, and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms.

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Content Marketing: Growing and Maturing

How are content marketing budgets holding up in these challenging times? How are goals and strategies for content marketing changing? How are content marketers measuring results and proving value?

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Five B2B Video Marketing Strategies to Drive Demand

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Guest post by Nina Petrov.

Video marketing has become a vital and productive tool for businesses in almost every sector.

B2B video marketing strategies

Image credit: Headway on Unsplash

It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings.
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