B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

How AI Results are Impacting Organic Search Traffic and What You Can Do About It

by

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change.

How AI summaries like from Google Gemini will impact your organic search results and what you can do about it

Photo credit: Andrea Piacquadio on Pexels

The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites. Per Bounteous, “Early testing has concluded that AI Overview could lead to an 18-64% decrease in organic traffic for some websites, particularly involving Informational-type queries.”

The impact will likely be closer to the low end of that range for most B2B websites, depending on a variety of factors from brand strength to content type and format. A few more stats worth noting: [Read more…]

Streamlining Your Sales Process: A Guide to the B2B Marketing Funnel

by

Guest post by Eduard Klein.

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements.

Improving sales by streamlining the B2B marketing funnel

Image credit: PhotoMIX Company on Pexels

Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more. Here’s a quick review of the basics followed by seven strategic steps you can use to take your sales to the next level.
[Read more…]

How to Use Product Storytelling Tactics to Turn Website Visitors into Customers

by

Guest post by Natasha Lane.

You’ve probably heard the saying, “Facts tell, stories sell.”

How to use storytelling tactics to sell products

Image credit: freedomtumz on Depositphotos

Although it might seem, a bit cliché, there’s a reason why this adage has stood the test of time — it works. In fact, it’s one of the most powerful strategies you can use to boost your website conversion rate. The reason is very simple: people are naturally drawn to stories.

It’s in our DNA to connect with narratives. Stories engage our emotions and make the information more relatable and memorable. According to research, the human mind is 22 times more likely to remember facts presented in the form of a story.

[Read more…]

Seven Ways to Enhance B2B Marketing Strategies with AI

by

Guest post by Scarlett Finley.

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message.

Benefits of using AI in B2B marketing

Image credit: Mikhail Nilov on Pexels

According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in. It offers a way to enhance marketing efforts with better personalization, automation, and customer insights.

AI tools can analyze vast amounts of data quickly. They help create more targeted campaigns and improve customer engagement. This post explores how AI can transform your B2B marketing strategies and help you stay ahead of the competition.
[Read more…]

How Will AI Search Impact SEO? Chris Penn Provides the Best Answers Yet

by

There have been lots of questions swirling in marketing circles about how artificial intelligence (AI) will impact search engine optimization (SEO), and how SEO and content marketing practices will need to change to take advantage of AI. In a recent newsletter, Christopher S. Penn provided some of the best answers to date.

Christopher S Penn video on AI and content marketingHis entire article is well worth a read, but it’s close to 2,200 words. Until you have time to get to that, here’s a quick summary of his main points.

AI-Based Search Will Take Off — Here’s Why

Penn believes the popularity and use of AI-based search will ramp up quickly for two main reasons:

[Read more…]

Recent Posts

Categories