Marketing Infographics Archives | Page 5 of 5 | B2B Marketing Blog

What is Inbound Marketing? The Idiot’s Guide [Infographic]

October 11, 2016 by Tom Pick

Guest post by Andy Beohar.

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?

Inbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!

Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]

The Five Best Infographic Creation Tools and Services

August 2, 2016 by Tom Pick

Revised June 15, 2018
~~Revised March 4, 2017~~
~~Revised February 9, 2017~~

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics, this format remains an entertaining and effective way to communicate statistical or quantitative information.

Infographics are in some cases the first choice for presenting research findings. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics.

The problem, when infographics first started to become popular, was that they had to be designed from scratch. That meant either a) paying a not-insignificant sum to have a professional designer create your inforgraphic, or 2) paying less to have an amateur create it (and ending up with an infographic that looked…amateurish).

[Read more…]

The B2B Lead Generation Ecosystem and WPO [Infographic]

April 18, 2016 by Tom Pick

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency, Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

It’s interesting how well this framework correlates with the WPO model in terms of driving new (i.e., “pre-CRM”) website traffic. With just a slight rearrangement of the hexagons, the traffic sources line up like this:

The search, social, and display (paid) channels are straightforward. The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content.

[Read more…]

12 (of the) Best Content Marketing Infographics of 2013

December 16, 2013 by Tom Pick

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death, as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve.

How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics?

Find the answers to those questions and more here in a dozen of the best content marketing-related infographics of the last eleven months, divided into two groups: 1) noteworthy infographics about content marketing (sharing information such as the top objectives of content marketers) and 2) posts about how to use infographics as part of a content marketing mix.

Infographics About Content Marketing

Line Up Your B2B Content with your Customer’s Goals by Business2Community
***** 5 STARS

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal

Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials).

Content Marketing And Its Impact On Your Business (Infographic) by Business2Community

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

A Beginners Guide to Content Marketing by Pamorama
***** 5 STARS

This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like:

• 91% of B2B marketers use content marketing.
• 59% of B2B marketers consider blogs their most valuable channel.
• 70% of buyers would rather learn about a company through an article rather than an advertisement.

Pam is a content marketing rockstar. Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand.

Content Marketing vs. Traditional Advertising #Infographic by Enterprise Content Marketing

This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size.

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today

Jose Antonio Sanchez showcases an infographic full of compelling content marketing facts and stats, such as that 82% of marketers say they are using content marketing to engage customers and prospects, while just 2% are using it to stay up to date with competitors. Also, 94% of marketers say they create content from scratch, versus repurposing or reposting third-party pieces.

Infographic: The content life cycle, or how to resurrect your content by leaderswest Digital Marketing Journal

Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.) through curation, writing, publishing, sharing, and recycling.

Guides to Content Marketing with Infographics

Are Infographics Losing Their Mojo or Do They Need to Evolve? by Whole Brain Marketing Blog

Jamie Cartwright contends that too many infographics now are far too long, have the same look, and are built in a way that makes the content largely unusable. Infographics aren’t going away any time soon, but they may evolve into more interactive designs.

7 Key Steps to Creating an Awesome Infographic by jeffbullas

Noting that young adults would rather watch a video than read a blog post, and that “Images, photos and infographics are some of the other key elements to content curation and creation that grabs attention,” Jeff Bullas presents an infographic that details…how to create an (awesome) infographic.

Over 100 Incredible Infographic Tools and Resources (Categorized) by DailyTekk
***** 5 STARS

You’ll want to bookmark this incredible compilation of infographic-related resources, divided into eight categories including data visualization tools and software, data sources, tools for creating personal infographics (such as Vizualize.me, a tool for creating a visual resume), and infographic tutorials.