B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Six Ways Infographics Changed the Course of Human History

by

Guest post by Payman Taei.

A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements: visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided data visualization.

The power of infographicsToday, online infographic creation tools such as Visme allow anyone to easily create professional infographics. But this visual format is not new; instead, they are among the oldest forms of communication, and it only makes sense that they’ve retained their function throughout human history—people are visually wired.

An astonishing 50 percent of the human brain is involved with visual processing, and 70 percent of its sensory receptors are in the eyes. It takes less than one-tenth of one second for a person to take in new visual scene: 150 milliseconds to process a viewed symbol, and another 100 milliseconds to attach meaning to it.

[Read more…]

Post to Twitter

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

by

Guest post by Toby Dean.

The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day.

Mobile Internet statisticsAs of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. (Today that figure is 47%.) Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. With the trend showing no signs of decline anytime soon, experts estimate that the total amount of Internet traffic in the coming year will be more than that of all previous Internet years combined. So if your business is not optimizing use of all online channels, now would be a great time to expand your digital strategy for 2017.

[Read more…]

Post to Twitter

What is Inbound Marketing? The Idiot’s Guide [Infographic]

by

Guest post by Andy Beohar.

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?

Inbound marketing infographicInbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!

Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]

Post to Twitter

The Five Best Infographic Creation Tools and Services

by

Revised June 15, 2018
Revised March 4, 2017
Revised February 9,  2017

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics, this format remains an entertaining and effective way to communicate statistical or quantitative information.

Best tools and services for creating infographicsInfographics are in some cases the first choice for presenting research findings. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics.

The problem, when infographics first started to become popular, was that they had to be designed from scratch. That meant either a) paying a not-insignificant sum to have a professional designer create your inforgraphic, or 2) paying less to have an amateur create it (and ending up with an infographic that looked…amateurish).

[Read more…]

Post to Twitter

The B2B Lead Generation Ecosystem and WPO [Infographic]

by

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency, Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

It’s interesting how well this framework correlates with the WPO model in terms of driving new (i.e., “pre-CRM”) website traffic. With just a slight rearrangement of the hexagons, the traffic sources line up like this:

The WPO model plus the Marketing Ecosystem FrameworkThe search, social, and display (paid) channels are straightforward. The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content.

[Read more…]

Post to Twitter

Recent Posts

Categories