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The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

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Guest post by Karthik Reddy.

Since the introduction of smartphones and tablets, mobile device usage has grown tremendously. This is especially the case over the past few years, as we have collectively shifted to spending more time browsing on our phones than we do on our actual (desktop or laptop) computers.

To help put this trend better into perspective, the folks behind PlayMobi have created a fascinating and very cool tool that illustrates the immense scope of mobile usage, in real time! The principle behind the site is quite simple. All a user has to do is to access it, and from that point onwards, the site starts tracking and displaying mobile usage on a variety of platforms, such as Google, WhatsApp, Facebook, Twitter, SnapChat and more, and is meant to better showcase how popular each of the platforms truly is.

Smart visual marketing on Pinterest and Instagram - TailwindFor example, in one day, the number of Google mobile searches is of approximately 623 billion, followed by Bing searches at 500 billion, and Yahoo searches estimated at 184 billion.

There are 42,000,242,959.56 (or so) WhatsApp messages sent every 24 hours, and 66.66 billion Facebook messenger texts sent during the same period of time.

By accessing the platform, users will not only learn more about the daily mobile usage, but will also quickly realize which platforms are gaining in popularity, who the main competitors on the mobile market are, and how certain trends which once seemed like they would goon forever are now trailing off.

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10 Strategic Marketing Lessons from Apple [Infographic]

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Guest post by Ashley Phillips.

You’ve just kick-started your new company with the perfect product or service. To make sure your target demographic is drawn to your offering rather than your direct competitors’, you need a stand-out marketing campaign.

The late Steve Jobs really knew his stuff, and Apple is what it is today because of that.

Make professional yet low-cost animated videos with GoAnimateApple was at one time close to filing for bankruptcy, but Jobs’ vision saved the day, and Apple is now the most valuable company in the world.

The Apple brand and its products may have been brilliant and innovative, but without the driven team at Apple, they would have ended up as another Atari, Koss, or RCA. Their incredible marketing strategy laid the groundwork for their future success and brand image.

A great quote from Jobs: “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves”. He was definitely on to something, and the sales records speak for themselves.

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101 Fascinating Facts About Domain Names [Infographic]

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Guest post by Josh Wardini.

Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name! Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups.

To help you get started, here’s an interesting infographic on the topic, 101 Fascinating Facts You Didn’t Know About Domain Names created by the professionals at webmastersjury.com.

One platform for all SEO worklHowever, before diving into the details and intricacies of domain names, here’s a quick summary presenting 10 major facts about domain names.

    1. Domain names were free until 1995. Today there is, of course, an annual fee. The amount depends on the type of top-level domain (TLD) registered.
    2. Domain names have a life cycle. They can be registered for any period from one to 10 years. However, you can register a domain for 20-100 years with the help of Network Solutions.
    3. You have to renew your domain names, as they will expire one day. If you fail to renew your domain name you enter an expiry and then a redemption period. You need to pay $100 or more to get it back during the redemption period.
    4. Microsoft forgot to renew their Hotmail.co.uk back in 2003.
    5. Regions Bank, US with 1,700 branches simply forgot to renew their domain in 2013.
    6. Domain registrations are available in .net, .com, .org and many other extensions.
    7. About 13% of the daily .com registrations are made of short, 5-6 character domain names.
    8. There is a minimum length for a domain name: two characters. All possible combinations of standard characters are allowed (but good luck getting one of these!).
    9. You might think a domain name like Internet.com would be among the most expensive of all time—and you’d be right. However, it’s only #6 on that list. What’s at #1? LasVegas.com.
    10. However strange this may sound, you can register Soviet Union .su domains even now.

    [Read more…]

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Top Link Building Techniques for B2B Companies (Infographic)

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Guest post by Harris Myers.

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Top SEO link building techniques for B2B - infographicWhile publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

Link building can be very challenging to implement properly. It’s crucial to avoid zombie link-building strategies that worked years ago but can lead to serious penalties today. But doing it right can immensely enhance how the search engines view your website. Consequently, it’s important to know the different link building techniques to ensure that you optimize the time, money, and effort that you invest in undertaking this endeavor.

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50+ Essential WordPress Website Maintenance Tips [Infographic]

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Guest post by Sudhir Bhushan.

Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. (You could use something else…but why?)

However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created.

WordPress website maintenance infographicHaving a website that is not functioning well or is suffering from performance issues could very well get you penalized by Google, resulting in the loss of brand credibility, revenue and the trust of your valuable and loyal customers. If you want to avoid these problems then maintaining your website is extremely crucial.

However, when it comes to maintaining a website, there are many factors that you need to take into consideration. From daily backup of the entire site to security checks, installing and maintaining the best WordPress plugins, reviewing on-page SEO elements, removal of unused plugins and themes, and much more.

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