B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Content Marketing Trends and Stats for 2018 [Infographic]

by

Guest post by Martina Stricak.

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.

The fastest way to create marketing graphics - SnappaThough poorly written filler SEO content is still produced, updates to Google’s search ranking algorithm have rendered it practically useless. Today, we are seeing a shift towards marketing strategies that are much more focused on storytelling and building emotional bonds with the target audience.

Leading content marketing influencers have spoken, and among their expectations for this year are:

  • what really matters isn’t just words but creating experiences
  • relevance and exclusivity over volume and bloated numbers
  • more long-form and high-quality pieces of content
  • a transition from creating branded content to building content brands
  • more diversity of content formats

All of these tactics should flow from a carefully developed content marketing strategy, and this strategy should be documented.

[Read more…]

24 Enlightening Email Marketing Marketing Stats [Infographic]

by

Guest post by Johan Boles.

As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.

Convert website visitors to email subscribers - OptinmonsterThankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to get the highest ROI for your marketing dollars. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. With these kinds of returns, it’s no surprise that email marketing is continually the most effective digital marketing strategy, and outranks SEO, PPC, social media, and content marketing.

Email marketing does much more than make occasional sales. It’s impact spreads to other vital facets of your business. It helps foster customer engagement and company loyalty, solidify brand awareness, and create personalized experiences your subscribers crave.

[Read more…]

The Best Number of Experts to Include in an Expert Roundup Post [Infographic]

by

A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.

Now the team at Venngage has converted the content of that post into the cool infographic below. In addition, a few more experts have contributed their wisdom to this question:

Best number of experts for an expert roundup postAnne Deeter Gallaher (@AnneDGallaher): I love to read Roundup posts but our time is precious. We work in an age of CPA (continuous partial attention), so to stop a reader long enough to deliver information, I think 3-5 experts and no more than 7 is a meaningful number. When I’m reading posts and see a number in a headline, I immediately decide if I have the time to read 5 or 50 tips, especially on my iPhone. When it’s 50 experts, readers may scroll past the content thinking they don’t have the time to invest in reading a post that long. If you want to be read, a shorter list helps you achieve that.

Rebecca Caroe (@rebeccacaroe): The answer is three. Any more and it takes too long. Any fewer and you don’t have the chance of opinion diversity.

Nirav Dave (@nirav_dave): There is no hard and fast rule about the exact number of experts to include in your expert roundup. What matters most is the value your post provides to your readers. Including experts who have no expertise about the topic is not going to endear you to your readers. Thus, your focus when creating an expert roundup should be on pitching only to those influencers who are most relevant to your topic. Also, while it is true that the higher the number, the better traction you are able to garner from it, it’s better to target a lower number—say 20-35—for a well-curated post that delivers results.

[Read more…]

The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

by

Guest post by Karthik Reddy.

Since the introduction of smartphones and tablets, mobile device usage has grown tremendously. This is especially the case over the past few years, as we have collectively shifted to spending more time browsing on our phones than we do on our actual (desktop or laptop) computers.

To help put this trend better into perspective, the folks behind PlayMobi have created a fascinating and very cool tool that illustrates the immense scope of mobile usage, in real time! The principle behind the site is quite simple. All a user has to do is to access it, and from that point onwards, the site starts tracking and displaying mobile usage on a variety of platforms, such as Google, WhatsApp, Facebook, Twitter, SnapChat and more, and is meant to better showcase how popular each of the platforms truly is.

Smart visual marketing on Pinterest and Instagram - TailwindFor example, in one day, the number of Google mobile searches is of approximately 623 billion, followed by Bing searches at 500 billion, and Yahoo searches estimated at 184 billion.

There are 42,000,242,959.56 (or so) WhatsApp messages sent every 24 hours, and 66.66 billion Facebook messenger texts sent during the same period of time.

By accessing the platform, users will not only learn more about the daily mobile usage, but will also quickly realize which platforms are gaining in popularity, who the main competitors on the mobile market are, and how certain trends which once seemed like they would goon forever are now trailing off.

[Read more…]

Recent Posts

Categories