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Five Steps to Developing Your Content Marketing Calendar

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Guest post by Ann Smarty.

Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals?

5 steps to creating a content marketing calendar

Image credit: MART PRODUCTION on Pexels

You need a content marketing calendar.

Developing a content marketing calendar takes some upfront effort. However, it is ultimately well worth the time you put into it. Among other things, a content marketing calendar helps you:

  • Set goals and adjust them according to business needs
  • Understand how your content efforts line up with other marketing and business initiatives
  • Bring sanity into your life

I know it can feel overwhelming when you start to put together your calendar. Start with these five tips to help you focus your efforts and you’ll be well on your way.
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What’s the Best Way to get 1,000 Likes on Instagram?

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Contributed post.

Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes.

How to get 1,000 likes on Instagram

Image credit: Tofros.com on Pexels

Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience. A major turning point in your Instagram visibility and impact is reaching 1,000 “likes” on one of your posts.

This makes you feel more confident and draws more attention to your material, potentially increasing your following, opportunities for cooperation, and even commercial possibilities. This post outlines six of the best techniques to obtain 1,000 likes on one of your Instagram posts.
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Bold New Ideas to Ignite B2B Marketing Success

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Guest post by Indiana Lee.

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups.

Bold new ideas to drive B2B marketing success

Image credit: Cherrydeck on Unsplash

Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opportunities for marketing teams ready to adapt their approach.

Marketing teams that are finding success have moved past conventional tactics by embracing new technologies and methods. AI-powered personalization helps predict and meet buyer needs, while digital collaboration tools spark fresh creative approaches.

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Top Trends in B2B Influencer Marketing Today

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What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year?

2025 B2B Influencer Marketing Report from TopRankYou can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing. This remarkable 51-page report is a must-read for B2B marketing professionals planning or already managing influencer marketing programs.

The entire report is well worth downloading, but here are just a few of the highlights on key trends in B2B influencer marketing for the coming year.
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The Top 34 Topics Discussed on NextDoor

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Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos.

Nextdoor.com - Discover Your NeighborhoodInstead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.

It’s not often included on lists of the largest social networks. But if it were, with 95 million users, the platform would rank as about the 30th-largest globally (bigger than Rumble, smaller than Medium) and roughly the 20th-largest in the U.S..

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