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Five Secrets of Engaging Video Content

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Guest post by David Gutierrez.

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.

5 secrets to great B2B marketing videosHere are five helpful ideas you may not have thought of to help you craft compelling video content and maximize its impact for your brand.

You need to tell a story.

Products transform to superheroes; they can become an essential gadget, while even the most mundane service can save someone’s bacon in a crisis. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved.

People are no longer interested in looking at a product or seeing what it does. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Either in live or animated form, brands and creators should strive to embed their product or service in a story where it can play a key role.
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How to Use Storytelling for More Effective Content Marketing

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Guest post by Natalie Smith.

Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.

How to use storytelling in content marketing

Image credit: 742680 on Pixabay

Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.
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